With 80% of all home searches starting on the Internet, you need your website to be at its best.  Are you connecting with your online consumers when they arrive at your home page or do you think you can use some improvements?  Maybe you feel you have all the right content but you want to attract more buyers and sellers immediately through sponsored search ads but you aren't sure where to start.  We have a team of Marketing Specialists ready to help you move forward!

We are excited to announce that we have five exciting new website marketing services to offer you!

Expert Assessment

One of the hardest things about optimizing your website is knowing where to begin.  You will be in great hands with our Expert Assessment service.  We will review and evaluate the major areas of your site.  The evaluation covers all of the major areas of the website, mentioning the positive aspects of each section and how they can be further polished.  We also point out areas of your site that need a little (or a lot) more "TLC".  We focus on what needs to change in order for the site to have the potential for better rankings in the search engines as well as give your website visitors a better experience.

The Expert Assessment program includes an evaluation of the six main pages of your website; Home Page, About Page, Featured Listings, Property Search (IDX implementation), Testimonials, and Local Partners.  In addition to these important pages, we will also evaluate up to 10 additional interior pages of your website.

Your Marketing Specialist will offer comments and suggestions on your current rankings in the top search engines; Google, Yahoo, and MSN.  Included in your evaluation is also a list of suggested area websites for you to contact in regards to requesting a link exchange.

TypeWriter

Need a TypeWriter?  We have continually talked about how your website needs quality content to survive and if you haven't had the time to get writing, let us help you.  Talk to our expert copywriters about what you would like to include and we will do all the research, creation, and setup to get started.  Your home page should be your first area of concern; remember, first impressions are the most important.  What are other pages can we rewrite or add for you?  City pages are a great way to add valuable content to your website.  And don't forget your about page; inquiring website visitors want to know!

Our TypeWriter service is sold on a per-page basis.  We will include links to other pages of your website, any photos you wish to provide, and be sure the content is both search engine and visitor friendly.

ClickStart

Want to boost your traffic and start talking with buyers and sellers immediately?  Paying for placement can yield fast results.  Our new ClickStart program can make the Pay-Per-Click (PPC) world a less confusing place.  We have talked about the differences between organic and paid search rankings in a past Marketing Tip.  You can go directly to Google, Yahoo, or MSN and start up your own account but if you would like some expert guidance to get your account started, research your keywords, and create a compelling ad, this is the service for you.

Talk with one of our specialists about your target areas and traffic goals and we will compile a list of suggested targeted keyword terms to use in your PPC campaign.  Through a series of phone appointments we will advise you on a course of action based on our research and teach you how to manage your PPC account, how to bid in the future, and other useful tools to make your PPC investment count.

Meta Direction

Are the pages of your website understood by the search engines?  If not, let us help you get started with the Meta Direction program.  The default meta tags for your website are not considered optimum because they have not been catered to you and your area or individual pages; they are simply the default. Making a change to your meta tags based on the specific content of your website and your area of specialization can make a profound difference in your search engine rankings.

The Meta Direction service includes the rewriting of the meta tags for your home page, about page, and 8 additional pages of your choice.  Our changes will be based on research for the targeted keywords, how much traffic each keyword gets, and on our discussions with you regarding your specific goals.  We will also teach you about meta tags, their importance, and how to adjust them wisely in the future.

Link Tracker Plus

Quality linking practices are essential to getting good rankings in the search engines. Without having the appropriate link partners and doing periodic checking to be sure that those website owners are linking back to you, search engines are not likely to give you the kind of ranking in their results pages that you want in order to make your site a more powerful lead generator.

Where are your links going? Get them straightened out with Link Tracker Plus. We've talked many times about the ramifications of linking with other real estate professionals around the country. There are also many real estate link scams to be aware of.  Do you have all the newest information?

With our Link Tracker Plus program we will do the work for you, checking the links on your website to assure that they are still active and appropriate while removing the bad links that may be dragging you down.  The Link Tracker Plus program includes checking the links on your Favorite Links, Local Partners, and other link specific pages (such as "State Pages" or "Resource Pages").  We will remove all inappropriate or dead links, and check to make sure all current link partners are linking back to your site.

As part of the service we will submit to you an in-depth report including information on how many links we removed, better practices for linking in the future, and how to use the remaining links on your website in a more beneficial manner.

We are ready to assist you TODAY!  Contact a member of our team today at (800) 335-1563  or NewProducts@AdvancedAccess.com with any questions and to take advantage of these new services.  Feel free to visit the Website Marketing Services section of our website for pricing and additional information.