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The Gift of Thanks

In the spirit of Thanksgiving, we would like to share with you some great closing gift ideas.  Don't forget to show your clients that you are thankful for their business.

At the close of each transaction, it is common practice to thank your client with a ‘closing gift’.  The key to a great closing gift is not how much money you spend; it is how much thought you put into it.  Your client will be touched (and more likely to contact you in the future and send you referrals) if your gift is on a personal level.

Here are some ways you can be sure you choose to do something for your client that will have greater meaning: 
  • Pay attention! – From the moment you first speak with someone think ‘lasting impression’ not just ‘first impression’.  Pay attention to the little details about their family.  For example, did they mention they liked a certain sports team?  Try to get them tickets to an upcoming game.  Write these details down so that you can come up with a great gift.
      
  • Utilize your resources – There can be a lot of perks to being a Realtor.  Title representatives, mortgage brokers, and others who refer business back and forth often give you thank you gifts.  These can include movie tickets, passes to amusements parks, restaurant gift certificates, etc.  If there are things you may not use, keep them as items to add to future closing gifts.
      
  • Have a list of closing gifts that are useful to just about anyone that has just moved into a new home and choose an appropriate one for each client.  For instance, a Home Depot gift card would be great for someone who plans to paint or do some other ‘fixing up’ once they move in.  Include with that gift card a list of reliable contractors you recommend if they are planning on more significant changes; anything that says, “I was actually listening to you.”

We have included a list of other specific gift ideas that have worked for fellow Realtors:

A different kind of gift ‘basket’ – Your clients probably don’t want leftover pizza and fast food for every meal for the first couple of days after they move, but it is doubtful they will have time to shop.  So go to the grocery store on the day of the move, grab a basket, and get some essentials for them.  Some examples: snack foods (crackers, pretzels, etc), bottled water, toilet paper, paper towels, bread, fruit (grapes and apples are easy), etc.  You can also include a small cooler with ice so that you can include lunch meat, mayo, maybe some sodas, etc. (Remember, their refrigerator may not be up and running right away, so stick with non-perishables or get the cooler).  Remember, you can always shop for groceries online to save you time as well!  Just remember to deliver the items yourself if you are able; it will mean much more that you looked like you went on a grocery trip for them.

Movers Survival Kit – “Everything your clients need for the first 24 to 48 hours in their new homes!”

thewinebag.com – picnic baskets, picnic backpacks, clink free totes for those breakable items; just add the picnic!

Wine Country Gift Baskets – Gourmet food baskets, wine baskets, spa gift baskets, candle gift baskets, and much more.

Gift Certificates – these are appropriate for just about any situation.  There are almost an unlimited amount of possibilities with gift certificates.  Also, many grocery stores now have a gift certificate section (usually by the checkout lanes) where you can find gift certificates to many restaurants, retail stores, etc all in one place to save you time.  We have included a short list gift certificate ideas: 

Gift Certificates.com (where you can purchase gift certificates from thousands of companies)
 Pottery Barn
Amazon.com
Target
Wal-Mart
Roger’s Gardens
Home Depot
Lowe’s
Williams Sonoma
 Crate & Barrel

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