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Develop a Unique Theme & Slogan

Are you looking for additional ways to stand out from the competition? After you give your business card to a prospective client, will they remember you next week, next month, or next year?  

It's important to develop unique themes to communicate YOUR value to clients and prospects. Run those themes throughout your website, ALL of your promotional pieces and even your verbal communication. Your target audience can't discover your great skills unless YOU actively promote them.  

Marketing themes and slogans, like fine wine, will only improve with age. The greatest themes will gain familiarity and power with each passing year. Slogans are a great way to help you START your personal marketing theme.  

Why not take a look at your marketing scheme today. Do you HAVE a personal slogan to identify you in your market place? One of our valued clients, Bob Ballard, recently contracted 1800-MyLogo to design his personal logo.

A logo is the image that represents YOU, and your product, which, of course is Real Estate. Its function is to create a memorable, recognizable impression on the mind of a potential client or customer. A logo is essentially at the heart of your corporate identity. The good logos are the ones you remember because they've made an impression. They stand out in a crowd infested with products, such as a supermarket, where there can be up to 40,000 different logos and packages. The impact of a logo can be so powerful that it often means the difference between the success of YOUR business or that of your competitor.  

A correctly designed logo sets the potential clients position and interpretation of your company. With that in mind, take a look around you right now and count how many logos you see. Look at your computer screen, mouse, radio, bath towels, T-shirt, shoes, clothing tags, even your toothbrush and hairbrush. Every distinct image reminds you of a product or service. Next time you're driving home from work, or happen to be riding in a bus, notice how our world is painted with logos and images of existing entities that remind us of their products or services.  

If you are in need of a logo for your personal or company image, take a look at what 1800MyLogo can do for you.

1800mylogo.com

For other options, check out your local yellow pages or the Internet. There are many people and companies who specialize in logo design. You can hire a virtual assistant, contact someone from e-lance, or check out the designers in your local area.  

Determine YOUR Specialty for Maximum Results  

What's YOUR Specialty? Do you know more about your local area than anyone else? Is there a particular neighborhood that you have been farming or would like to farm? Do you work well with new home construction, waterfront homes, or vacation homes better than the competition? Some of you might be experts in the unique needs of seniors, first time home buyers, or luxury homes.  

Once you've determined your specialty, be sure to incorporate that theme into your website. Your target audience should be well aware of your special skills, and be encouraged to call you because this is where you shine.  

Competing in the real estate industry is sometimes challenging, but a little creative thinking can help you become UNIQUE and SPECIAL, and most of all - NOTICED - in your own local market.

RealtyImages... Where buyers and sellers meet!   Realty Images has a web ring that agents can join which is free.  

Here's how to get started

Visit the link below:
http://pub45.bravenet.com/sitering

- At the top of the screen, click on the 'Join' button

- Fill out the following form

- Submit your Website

- They will give you the HTML code to be added onto your website.  Please send this code to us so we may add it for you!

If you have any questions on adding a reciprocal link from your site please don't hesitate to contact us.

"Although I have had a Realtor.com site for some time now, no one knows who I am, nor do they care.

Since obtaining my site with Advanced Access, I have a "name brand." Without this website, I think my name branding would not be a successful as it is. I have incorporated many advertising medians to make sure I "stand out" and above the rest. My mailings, business cards,  and vehicle are only a few. I incorporate TV and radio advertising as well. However, all of this is simply another name. With the website, people recognize who I am and visit my site often. They like the content and information available. Most importantly, they like the fact that my listing are available to preview on-line. I have gotten great leads from my site in only the short time I have been on-line. Many other  Agents are asking about my site and are being referred to Advanced Access. I'm very fortunate and happy with the success of my site and look forward to the months and years ahead."

Sincerely,

Patti Emmerling a.k.a. Fire Girl

"Since having my website with Advance Access our response has been more then I could have imagine. We our getting 4 to 5 leads on a daily base not counting all the hits we get. Which average about 2000 a month or more. This has been one of the most enjoy experience that we have with  Advance Access. Because we our getting true customers and qualified hits that have turn into sells which in return makes money. I want to thank Advance Access for there tremendous help and success of our Website thanks you KEN!!!!

Ken Patton