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Add a Guestbook to Your Website for More Leads! When a visitor finds your home page, do you offer them several ways to contact you? If you have an Advanced Access website, your contact information appears at the bottom of the page, along with your e-mail address and phone numbers. Most likely, you will also have your e-mail link and Contact Form button in the navigation section of your website. This is important because it represents a non-threatening way for online consumers to contact you when they are ready to buy or sell their property. How about some added INCENTIVE for visitors to click on your contact button? Our studies have shown that adding a pop-up guestbook to the main page of your website will encourage your online visitors to enter in their name, phone number, e-mail address, and even a few comments. Here's an idea …. Set your guestbook to "pop up" in different locations throughout your website. The following are three ideas for pop-up guestbook locations for your review: - Add the Guestbook to your home page as a pop-up window. First time (and repeating!) visitors will see and view the guestbook when they first enter your website. - Add a Guestbook to the interior pages of your website. Some consumers may be frustrated if they are visiting your homepage for the first time and a pop-up window suddenly appears. Although it is clearly a matter of preference, we've heard that some visitors actually leave a website with a pop-up window on the home page. The philosophy for a guestbook sign-in page further into your website is that your website visitors were interested enough to have ventured BEYOND the home page and they have invested more time in exploring your website. Therefore they may be more inclined to provide you their contact information once they discover the quality of information you're offering. - Add a Guestbook upon entering your Featured Properties (ListNOW). Remember, the PRIMARY reason consumers visit your website is to view properties on the market. That's why the properties are usually the FIRST section your visitors will look for in your website. Your featured properties, including active listings, pending and sold properties should be kept as current as possible in your ListNOW program for maximum impact for your visitors. Check the statistics section to find the pages in YOUR site that are clicked on most often. Our Virtual office offers you two choices for the Guestbook within ListNOW. (1) Your Guestbook can pop-up BEFORE any properties are viewed; or (2) Visitors can view the thumbnail photo of the listings, and a guestbook will pop-up before they can view all the details. We prefer the second choice as it works as a "teaser" … and chances are the consumer will be more interested in the details of the listing if they can first see a small image of the property. Become a POWER USER of your Virtual office and vary the locations of your guestbook to decide which area works best for you. Keep a record of the location that receives the most leads. For example: For three weeks, turn on the home page Guestbook pop-up. After the three-week period, record the number of 'Guestbook Sign-ins' you received. Then, turn OFF the homepage guest book and turn on the ListNOW Guestbook before accessing the details of the property. Leave that guestbook on for a couple of weeks, and record the number of sign-ins you received. Then, turn on an interior page Guestbook in an interior page of your website. Would you rather have another page pop-up? Aside from a guestbook, you can have ANY type of page pop-up in your website. Some of our clients have monthly contests and set up a pop-up page with different prize information each time. How does it work for you? Be sure to change the information periodically on your website as the changes are noticed by your consumers and keep them coming back for more! Do you have a GREAT way you've found to use pop-up windows in your website? Tell us about it, and we'll add a free month of hosting to your contract.
Read the following from real estate professionals who are using Advanced Access' Marketing Tips to their advantage: "Well it finally is happening! I came back into real estate 6 months ago after being inactive for 10 years. I was overwhelmed by all choices for websites and Internet exposure. I didn't know where to begin. I spent several days surfing the web sites of other agents. The ones I liked said "Advanced Access" at the bottom. I telephoned you and within 10 minutes had an understanding of how simple this could be! I was up and running within days and so excited when I went to "Site Statistics" and saw people were actually coming to my site! I have to thank you because you have given me tips along the way which I have implemented. I put my site on everything...postcards, ads, business cards, flyers and I tell people about my domain name instead of giving my phone number! Last month I had 4 appointments related directly from my site and know I am on the right track. I expect my traffic to hit 3000 this month. I was just awarded a "Golden Web Award" for my site which shows that someone with no experience in this field can use your product and within a very short period of time and can create a fantastic web site! Thank you Advanced Access and keep all the good products coming...My next addition will be a bulletin board and secured client pages!" Gretchen Pagnotta "I have had the type of success you hear about in ads you see that tend to make you skeptical. First I was able to make as many changes to the original design you offered to better customize my site to my target group and market. Your customer service department was patient and offered good advice and insights to help maximize the effectiveness of my website. Second, while I find the concerns of search engine placement and rankings and similar issues rather daunting I have been reassured by the success that they bring in these areas which I have been able to independently verify three ways. First in all the online forms people fill out from my site I include a field asking where they heard about me and despite the tremendous amount of local advertising I do (300,000 pieces of direct mail a year) I still receive half my responses through search engines. Second, I get contacted often on-line by companies claiming to be able to dramatically increase internet response through their search engine placement and advertising and one contacted me by phone. While on the phone they checked my search engine placement and overall traffic I received and they confirmed that both were excellent and they could not improve on how I was doing at all and did not know any way it could be further improved. Lastly, I have been one the top agents in my town for several years and one of several top agents in the state and have been looking for the past several years on ways to make a big increase in the number of transactions I was doing which hit a plateau at about 75 transactions a year and since beginning with Advanced Access 18 months ago and without many other big changes to my business as of this date I am on track to do over 100 transactions this year and be the #1 agent in RI. I recommend anyone who does not have a website designed and hosted by Advanced Access to consider testing them out. Based on the amount of initial investment and monthly investment the return is better than I receive anywhere. I have done TV, radio, bus shelters and still do a large amount of print and direct mail and through my annual business analysis studies I perform that detail the exact return from all my expenditures the return on this investment outweighs any other over the last 14 years. I really and honestly recommend everyone to investigate this for themselves for one year and check their results or feel free to contact me." Kevin Smith |
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