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Use Favorite Links to Entice Prospects to visit Your Website Your Advanced Access website provides you with a special section called Favorite Links. Through Favorite Links, you can add links to other websites you think are unique and interesting to your target market. (We set up some default links in this section such as Amazon, MapQuest, and a link to Yahoo, which are fairly "generic" but will get you started.) The Favorite Links page should be a reflection of YOU and your interests. It should contain links you think are helpful, interesting and enjoyable to your website visitors. The research involved can be rewarding - especially if you find sites that your prospects will use and refer to often through your website. You can use Favorite Links as a powerful marketing tool to drive more traffic to your website. For example, Tax Season is just getting started - why not strike up a conversation by letting a friend or family member know you found 'this GREAT website that gives me all these tips about saving money on my taxes!' Send them directly to YOUR website in the process, and tell them to click on Favorite Links. Judy Peterson from Philadelphia has built up her Favorite Links section through her 'General' category, with links in subjects such as 'Family Fun Stuff', 'Kids Only', 'School Districts', 'Township Info', and an informative Seniors section. Judy says, "First and foremost, my goal has always been to offer my clients and visitors a "value added" service. The Favorite Links section is a great way to convey my personal concern for my clients needs!" "I like to be able to say, 'drop by My Favorite Links and you'll find some helpful information' on whatever my clients concerns are. Since all real estate is ultimately local, a good selection of local links, schools, township and local government, train and commuting schedules, senior centers, etc. as well as family activities and fun stuff helps relocating families get acclimated and even opens up possibilities in community attractions to long time residents." "When I make my post settlement follow-up phone calls, one of my questions is usually, how could I have helped you better? How else can I help you now? So, some of my links have been added in response to those questions. I'm slowly adding Holidays. Which reminds me, Feb 14th is coming up. I better get busy!" Florence Tanner from Punta Gorda, Florida, is another example of how to use the Favorite Links program as a essential resource for her clients. Florence has taken the time to create specific categories that provide vital information to her website visitors. Punta Gorda is a unique community with a large percentage of retirees. Florence has provided a number of interesting websites that relate to the retirement community such as HouseOfCards, Bridge links, and the rules and history of Mahjong. Florence has also found that Geneology is a subject in which her visitors are interested. Joel Hawk from San Diego uses his Favorite Links program for an extensive referral program. "My Favorite Links provide several benefits for my web visitors. Obviously, one is to provide thorough information and to encourage repeat visits. Advanced Access has made it so easy to set up different categories so visitors can navigate easily to areas that interest them. One of the comments that I hear from clients very often is, "Wow, your site is so full of information. Why would anyone go anywhere else?" I normally don't have an answer." "I am retired military, so I have a section of links specifically of interest to our Veterans. I serve with several different service organizations, so visitors who are interested in getting more information about those organizations can get there quickly. And I provide the opportunity for visitors who are relocating to other areas of our great Nation and Canada to check out some like-minded Realtors. And then I have a "catch-all" category called General where I place miscellaneous reciprocal links." "Another reason to encourage reciprocal linking is the more similar links one has pointing back to "their" website from other websites is, it improves your website's rankings on the major search engines. My business has exploded in recent months simple due to the marketing and improvements of my website, but I suspect more directly as a result of the reciprocal linking. And the best thing yet, Advanced Access is there anytime I have a question or problem. Another very important feature that Advanced Access provides includes the ability to add whole new pages. I have a page of reciprocal links for web savvy Realtors who are ePRO certified. This list is devoted to those who go the extra mile for their clients using the Internet. But, you can create a page full of specific links for any topic if you wish. My website has more than paid for itself several times over. That alone is worth the effort and besides, it's fun." As we've discussed in previous Marketing Tips, an important marketing strategy to help increase the number of links from other websites to your site is called "reciprocal linking". The best part about this marketing strategy is that it costs nothing to implement, it can be a great referral source, and has the potential of bringing in many closed transactions per year without too much additional effort. The Favorite Links section is the perfect location for you to set up your reciprocal link partners. How YOU make use of your Favorite Links section should be a reflection your own interests and those of the market you serve. Think about the websites you visit on a regular basis. Many of the same websites might be of interest to your prospective visitors. For example, if you enjoy art, you might want to provide a link to the World Wide Arts Resource at wwar.com - Or to find the latest news at the Art & Culture site, here is a great link for you: www.artandculture.com/ACSniffer. If you love animals (most people can relate to this particular interest), you can always provide links to www.petsmart.com or www.petfinder.org to find your perfect pet. Other resources you might want to consider could be interesting facts, a joke of the day site, or special information regarding your area. An interesting site regarding 'wacky uses' for household items could be found at: www.wackyuses.com. Need to find someone? Try out www.anywho.com who partners with AT&T to find anyone in the world. If you would like to set up favorite links through your website, the first step is to log in to your Virtual Office. From the main menu, select Favorite Links. 1. Select 'Add New Link' from the menu buttons. 2. Type in the domain name (website address) of the link you want to add. Be sure you have the complete address including the http://. 3. If you have a category set up for your Favorite Links, select the Link Type under which you would like your new link to be listed. 4. In the Description area type in a brief description of what the site contains. Make your description as interesting as possible to entice your prospects to click on that link! 5. Decide if you would like your link to open in a new window, or appear within the frame of your website. 6. Click the Add button. |
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Link Popularity Update WG Real Estate Services is located in TX. They are providing a free link to anyone who links back to their website. Here's how to get started Visit the link below: - Add their link to your website using the text example, or the banner example. - Fill out the Link Exchange Form to have your link added to their website - Hit Submit If you have any questions on adding a reciprocal link from your site please don't hesitate to contact us.
Read the following from real estate professionals who are using Advanced Access' Marketing Tips to their advantage: "I received an e-mail from a young couple regarding buying investment property. They said they contacted me because my website was the most helpful and gave them the most information. They are hoping to build their portfolio with rental properties. I sold them their first rental and hopefully more in the future." Marla Doane Walker "The guestbook feature that is enabled on my site requires the visitor (in this case buyer Christine Mummert) to first sign in prior to receiving property searches. After I captured the prospective buyer's contact info, I added her to my Intellicards database and 7 contacts for website visitors. I quickly followed up with a phone call and found out that her husband had accepted a new job in the Princeton area and that they sold their home in Maryland on the first weekend and were closing in just 2 weeks. She has 3 kids including an infant and a daughter that was recently diagnosed with dyslexia. My premium semi-custom site has a personalized area tour that I wrote complete with very friendly pictures which gave her a comfortable feeling about me and the area since she had no idea about any town except Princeton. We spoke on the phone on July 15, 2002 (the day I closed on my own home) and arranged to meet on July 19th (the day after my 16- hour move). I had my teenage son baby sit her toddler and younger daughter and off we went for the first look. Her mother flew down from Boston and together with her husband we spent the weekend searching the area for the perfect older large home in a school district that was good for learning disabilities and yet top-rated. I wrote up the offer on July 22 for $525,000 and are closing on August 9th. This is a record for speed. It took just 3 weeks from first meeting to actual closing. My website indeed was one of the reasons for this quick transaction because there was so much information about the area including my schools info and lots of area links. They felt comfortable about the area prior to meeting me. Thanks Advanced Access." Jody Siano
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