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Lead Generation - How to make forms work for you With the Classic Package, you'll really "have it all" - your website includes content that is already set up for you, along with the ability to add, delete, and edit the site at your discretion. Utilizing our "easy-to-use" Virtual Office, you can transform your website into an DAZZLING CUSTOM CREATION. There is no limit to the number of pages you can create or link to, and you have complete control over the process from your own Internet connection. We provide all the tools you need to create the ULTIMATE custom website, along with a friendly and efficient customer service team to answer your questions when you need assistance. When you're working with your website, it's good to have a "plan" in your mind before you get started. Be sure to put a lot of thought into how you are arranging your navigation buttons, contact information, and lead generation forms. Most importantly, you want to make it EASY for your website visitors to contact you, and your website can help! E-mail links vs. Forms: Some website owners rely primarily on e-mail links as a means of encouraging contact from their website visitors. However, directing people ONLY to your e-mail address is not making it easy enough for the consumer to contact you. Our suggestion is to direct your visitors to a contact form within your website. Why use forms in addition to e-mail links? When a prospect clicks on your e-mail link, THEY have to compose a message to communicate their reason for writing. Some people have good written communication skills; however, many of us find it difficult to write an e-mail message because we don't always know how to structure our request. Your prospects may not know the type of information you need to serve them, AND often they will leave out important contact information. An online lead generation form
requires less thought from your prospect because it asks specific
questions to direct them through the process of contacting you: i.e.
- name, e-mail address, phone number, and a section for comments or
miscellaneous information. The form LEADS your prospect through the
process, and it contains the information you need in order to help
them in the purchase or sale of their property. How effective are your own e-mails? When you correspond electronically with your prospective clients, are YOU including all the information they need to contact you? Now is the time to evaluate the message you are sending to your clients and prospects through your e-mail signature. Make the most of your e-mail communication! To read more about how you can use your e-mail signature as a powerful business-building tool, check out one of our past Marketing Tips here.
Read the following from real estate professionals who are using Advanced Access' Marketing Tips to their advantage: "I am really happy with this program because of the following reasons: 1) Great customer service. 2) New ideas every week 3) It's a great way to double end a deal 4) Its the pioneer for new cards, Banners and virtual tours. All you have to do is get out there with some print and the people will see that you're a step above the rest. Keep up the great customer service and thanks." Tomio Nishimuta
"I put a house on the market on Tuesday, July 9th and sent the IntelliC@rd out that night. The first showing was scheduled at 9:30 am the following morning. We proceeded to have 5-6 showings a day on a $380,000 house that is in perfect condition and priced at the top of the market. On Sunday, July 14th, we had a full price offer. The buyer's agent indicated that her clients had just lost out on another property. She thanked me for sending the IntelliC@rd and asked me for the specifics so she can begin using it in her marketing as well. I expect to receive an IntelliC@rd from her soon." Jodi Bakst & Joe Rogers Advanced
Access
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