Boost
your Marketing
Power with
Local Partners
One of the features in
your website is your Local Partners program. Local Partners allows
you to create individual home pages for businesses in your area, or
you can link to their personal web site.
If the local business has its own
website you can add an icon (a small photo that graphically
represents who or what they are) along with a short description of
the business, and then link straight to their web site.
If the business does not have its own
web site you can add an icon, a short description, and the program
will link to a separate page describing the business and how they
can benefit the consumer. The page should list their address, phone
number, and will include a contact page that will send them an
e-mail. If they do not have an e-mail address, the contact form will
go directly to you. You can then pass along the message to the
business you are recommending.
Local Partners gives you a GREAT
opportunity to start networking with the businesses in your
neighborhood. Some examples of businesses to be included in your
Local Partners page are:
- Local Pet Store
- Bike Shop
- Dry Cleaners
- Tailors
- Car Dealership
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- Mortgage Lender
- Local Handyman
- Landscaping Service
- Jewelry Store
- Pet Clinic
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If you are wondering, "Why
should I put these local businesses on my web site?"
Here's an example how to successfully work with your Local Partners
and receive RESULTS - for you and your partner.
The Scene: Jenny walks into
her local Dry Cleaners....
You: "Hi there, I'm
Jenny, and I come here often to get my family's clothing cleaned. I
really love your shop - and you've always given me wonderful
service."
Store Owner: "Why thank you, Jenny! I'm glad to help
anytime!"
You: "Do you by chance have a website that I can refer
people to?"
Store Owner: "Actually... I haven't really gotten around
to getting one online but I started thinking about it a couple
months ago!"
You: "As it happens, I'm a real estate agent and I
frequently get questions from prospective home buyers about the
local businesses and shops in this area. I have a personal web site
that I direct my clients to so they can browse through the area to
look for homes, local schools, and local businesses to get a feel
for what's around them."
Store Owner: "Wow! That's a great idea. Well for now, I
have a couple of coupons you can pass out to your clients."
You: "And here's another idea. I have a Local Partners
page on my website. I like to advertise the partners that I highly
recommend to my clients. My site receives hundreds of hits per
month. I advertise my web site on all of my business cards,
newspaper ads, and all the online real estate related websites to
drive traffic to my site. I would really love to advertise your
business there as well. Is that okay with you? You have such
wonderful service here and I want to make sure all my online buyers
know about your business."
Store Owner: "That would be great! Thank you so much! I
have an e-mail address that you can add so people can contact
me."
You: "Great! Do you have a brochure that I can take with
me to use for the description of your services? I'd like to put a
special "Internet Coupon" on there just for people who
visit your page online. Maybe just 10% off? Now, when anyone asks
you if you are on the Internet, you can tell them to get your online
coupon from my website at www.JennySellsRealEstate.com where you are
featured in the Local Partners section. People will be able to
e-mail you from a special contact form that I will put together for
you. Here is my card so you will remember the website address. Check
my website in a couple days and YOUR page should be up and
running."
Store Owner: "This is wonderful! I'm so excited that you
came in today. I'm going to tell all my customers about my web
page."
The owner of the Dry Cleaners may not
fly a banner over his shop with your personal domain name. But you
can see where this is headed. The odds are pretty good that Mr.
Store Owner will probably mention his new page to all his family
members and tell them to check it out. You can also bet that he
might mention it to the customers that walk into his store. Those
customers might be looking to buy or sell a home in the near future.
We're talking EXPOSURE, EXPOSURE, EXPOSURE -
the name of the game in Internet Marketing.
If you already have the Local
Partners program on your web site, simply log in to your Virtual
Office. Once you get into the program, all you need to do is type in
the information Mr. Store Owner gave you. Do you have a scanner?
Scan a picture from his brochure to put in his 'special' page. Have
a digital camera? Go snap a picture with him waving in front of his
store.
The more excited you are about the
fact Mr. Store Owner is going to have his personal page in your web
site, the more he is going to brag about it to his family, friends
and customers - people who may want to use YOUR real estate
services.
These are the special touches that
will personalize your website. If you get excited about it, so will
everyone else. Networking in this fashion will pay off in the long
run with MORE exposure to your website, and MORE chances for
advertising your real estate services to the public.
Link
Popularity Update
Real Estate ABC is one
of the most popular real estate related websites out there. It
received an incredible amount of traffic. Having your website
on Real Estate ABC is VERY important and something we talk about
every few months. About six months ago Real Estate ABC moved
their listings to a directory style program in which YOU can make
your own changes.
Have you signed up for
this program yet? If not, login and add your bio to make your
listing NOTICED. At this time, a listing in Real Estate ABC is
FREE. Hurry up and make sure you are listed.
They also have a Zip
Code Sponsorship that would make your listing noticed more if you
are in competitive area.
Here's how to get started
Visit the link below:
www.realestateabc.com/propages/newdirectory/newmembers.htm
-
Read
the
instructions
carefully!
The
more
stars
you
have,
the
better
your
ranking
will
be
in
your
area.
- Click on the Sign Up
link
- After you are signed
up, learn more about what stars are available to you:
www.realestateabc.com/propages/linkpartners/stars/index.htm
If you have any questions on
adding a reciprocal link from your site please don't hesitate to contact
us.
Read the following from real estate
professionals who are using Advanced Access' Marketing Tips to their advantage:
"I have had several good leads
from my website. I am currently working with a couple from the
Southern California area who are buying a half-million dollar
property in the Sacramento area. They were looking in the Carmichael
area, and when they typed in Carmichael Real Estate, they found me!
They are wonderful people who are truly committed to me. My website
contains so much information for anyone looking for real
estate-related needs. I have been helped by your customer service
department, who keeps my website at the forefront of the search
engines. Your weekly marketing tips have been an immense aid
and even though I don't put a lot of time into it, my website is
awesome.
It's a small price to pay for the
website, and if you get one lead a year
that turns out to be a sale, it has paid for itself."
Kathy Russel
"I am so happy with your
company! I love your website and all of its functions!
Just last week I had another Realtor
call me and say they saw my website and were wondering if they could
ask me some questions about it as they were interested in getting
one themselves. I told them how wonderful it was and what great
service you give and before too long we got to talking and she had a
customer that is relocating to Sarasota and she is going to refer
them to me. I received the paperwork on Friday!
Again I am very happy and have told a
lot of Realtors in my area about it!"
Thank you
Kate Tyler
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