Real Estate Websites by Advanced Access

Boost your Marketing Power with Local Partners

One of the features in your website is your Local Partners program. Local Partners allows you to create individual home pages for businesses in your area, or you can link to their personal web site.

If the local business has its own website you can add an icon (a small photo that graphically represents who or what they are) along with a short description of the business, and then link straight to their web site.  

If the business does not have its own web site you can add an icon, a short description, and the program will link to a separate page describing the business and how they can benefit the consumer. The page should list their address, phone number, and will include a contact page that will send them an e-mail. If they do not have an e-mail address, the contact form will go directly to you. You can then pass along the message to the business you are recommending.  

Local Partners gives you a GREAT opportunity to start networking with the businesses in your neighborhood. Some examples of businesses to be included in your Local Partners page are:

  • Local Pet Store
  • Bike Shop
  • Dry Cleaners
  • Tailors
  • Car Dealership
  • Mortgage Lender
  • Local Handyman
  • Landscaping Service
  • Jewelry Store
  • Pet Clinic

If you are wondering, "Why should I put these local businesses on my web site?" Here's an example how to successfully work with your Local Partners and receive RESULTS - for you and your partner.

The Scene: Jenny walks into her local Dry Cleaners....

You: "Hi there, I'm Jenny, and I come here often to get my family's clothing cleaned. I really love your shop - and you've always given me wonderful service."
Store Owner: "Why thank you, Jenny! I'm glad to help anytime!"
You: "Do you by chance have a website that I can refer people to?"
Store Owner: "Actually... I haven't really gotten around to getting one online but I started thinking about it a couple months ago!"
You: "As it happens, I'm a real estate agent and I frequently get questions from prospective home buyers about the local businesses and shops in this area. I have a personal web site that I direct my clients to so they can browse through the area to look for homes, local schools, and local businesses to get a feel for what's around them."
Store Owner: "Wow! That's a great idea. Well for now, I have a couple of coupons you can pass out to your clients."
You: "And here's another idea. I have a Local Partners page on my website. I like to advertise the partners that I highly recommend to my clients. My site receives hundreds of hits per month. I advertise my web site on all of my business cards, newspaper ads, and all the online real estate related websites to drive traffic to my site. I would really love to advertise your business there as well. Is that okay with you? You have such wonderful service here and I want to make sure all my online buyers know about your business."
Store Owner: "That would be great! Thank you so much! I have an e-mail address that you can add so people can contact me."
You: "Great! Do you have a brochure that I can take with me to use for the description of your services? I'd like to put a special "Internet Coupon" on there just for people who visit your page online. Maybe just 10% off? Now, when anyone asks you if you are on the Internet, you can tell them to get your online coupon from my website at www.JennySellsRealEstate.com where you are featured in the Local Partners section. People will be able to e-mail you from a special contact form that I will put together for you. Here is my card so you will remember the website address. Check my website in a couple days and YOUR page should be up and running."
Store Owner: "This is wonderful! I'm so excited that you came in today. I'm going to tell all my customers about my web page."

The owner of the Dry Cleaners may not fly a banner over his shop with your personal domain name. But you can see where this is headed. The odds are pretty good that Mr. Store Owner will probably mention his new page to all his family members and tell them to check it out. You can also bet that he might mention it to the customers that walk into his store. Those customers might be looking to buy or sell a home in the near future. We're talking EXPOSURE, EXPOSURE, EXPOSURE - the name of the game in Internet Marketing.  

If you already have the Local Partners program on your web site, simply log in to your Virtual Office. Once you get into the program, all you need to do is type in the information Mr. Store Owner gave you. Do you have a scanner? Scan a picture from his brochure to put in his 'special' page. Have a digital camera? Go snap a picture with him waving in front of his store.  

The more excited you are about the fact Mr. Store Owner is going to have his personal page in your web site, the more he is going to brag about it to his family, friends and customers - people who may want to use YOUR real estate services.  

These are the special touches that will personalize your website. If you get excited about it, so will everyone else. Networking in this fashion will pay off in the long run with MORE exposure to your website, and MORE chances for advertising your real estate services to the public.

 

 

 

Link Popularity Update

Real Estate ABC is one of the most popular real estate related websites out there.  It received an incredible amount of traffic.  Having your website on Real Estate ABC is VERY important and something we talk about every few months.  About six months ago Real Estate ABC moved their listings to a directory style program in which YOU can make your own changes. 

Have you signed up for this program yet?  If not, login and add your bio to make your listing NOTICED.  At this time, a listing in Real Estate ABC is FREE.  Hurry up and make sure you are listed.   

They also have a Zip Code Sponsorship that would make your listing noticed more if you are in competitive area.

Here's how to get started

Visit the link below:
www.realestateabc.com/propages/newdirectory/newmembers.htm

- Read the instructions carefully!  The more stars you have, the better your ranking will be in your area.   

- Click on the Sign Up link

- After you are signed up, learn more about what stars are available to you:

www.realestateabc.com/propages/linkpartners/stars/index.htm

If you have any questions on adding a reciprocal link from your site please don't hesitate to contact us.     

 

 
 

 

Read the following from real estate professionals who are using Advanced Access' Marketing Tips to their advantage:

"I have had several good leads from my website. I am currently working with a couple from the Southern California area who are buying a half-million dollar property in the Sacramento area. They were looking in the Carmichael area, and when they typed in Carmichael Real Estate, they found me! They are wonderful people who are truly committed to me. My website contains so much information for anyone looking for real estate-related needs. I have been helped by your customer service department, who keeps my website at the forefront of the search engines.  Your weekly marketing tips have been an immense aid and even though I don't put a lot of time into it, my website is awesome. 

It's a small price to pay for the website, and if you get one lead a year
that turns out to be a sale, it has paid for itself."

Kathy Russel

"I am so happy with your company! I love your website and all of its functions!

Just last week I had another Realtor call me and say they saw my website and were wondering if they could ask me some questions about it as they were interested in getting one themselves. I told them how wonderful it was and what great service you give and before too long we got to talking and she had a customer that is relocating to Sarasota and she is going to refer them to me. I received the paperwork on Friday!

Again I am very happy and have told a lot of Realtors in my area about it!"

Thank you
Kate Tyler

    
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Check out the conversation in the new Advanced Access Forum.  Ask questions, learn more, and chat with other REALTORS® around the country. To see who's talking, log in to your virtual office and locate the banner on the front page. 
   
    
  
   
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