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When you acquire a listing, what is one of the first things you do to "get the word out?" You place your sign in the front yard or in a prominent place next to the property. This is basically stating that the home is for sale by YOU, displaying YOUR phone number, and YOUR company name. The same is true when you hold an Open House. Do you have your website address displayed on your sign rider? Your personal website is one of the best marketing tools you will ever have. It is working for you twenty-four hours a day, and seven days a week. Your website is displaying your featured listings, all the listings in the MLS, community and school information, free reports, extensive homebuyer and seller tips, local businesses in the area, and it even provides free gifts to anyone who stops by. All that information is contained in your website. That is MUCH more than just your name, company, and phone number. The potential client may not be ready to call you, but you can certainly make it EASY as possible for them to visit your website. Being on the Internet allows you to communicate with your potential client in a non-threatening manner. Through your website, a consumer is able to explore all the advantages you have to offer without committing themselves to something they might not be ready for. If your website contains everything
that consumer NEEDS and WANTS to help them make an informed decision
about real estate, you can bet they will mark your site as a
favorite, and be more likely to remember you when they ARE ready to
purchase. #1 - Visit my website @ www.MyWebsiteGoesHere.com #2 - www.MyWebsiteGoesHere.com Here at Advanced Access we think that simply displaying your website in big, bold letters is the best way to go. Be sure to capitalize the first letter of the actual words as it makes it easier to read the entire address. If your website is your name, capitalize the first letter of your first and last name. If someone is driving by, their eyes will be able to focus on your website address more easily that way. Check out the difference: It is a small detail, but it will really make a difference if someone is driving past your sign rather quickly. Because the Internet is not case sensitive for domain names, either way your website address is entered, your prospects will be able to find you. Real world examples always help to illustrate the success in using sign riders to your advantage. View some signs from of our valued clients: Joel Hawk, San Diego Real Estate
Joel has his website address on his listing sign, open house signs, and even on the back of his car! Joel says, "When I hold open houses, I have at least 6 signs all over and normally have 8 - 10. In fact, (another true story) while I was setting these signs up to take the picture in front of my home, a gentleman stopped to ask me how much my house was. That would have been hard to explain to my bride...Honey, I just sold the house!" Joel has his website on his business cards, flyers, every e-mail he sends, and in every traditional ad that is published. Joel says, "It's on everything I do...and it works." Joel also has his website address displayed on the back of his car. Joel said, "I had two folks walk up to me at a gas station after seeing the decals on the back of my truck and ask for a business card. I'm helping them both at present find a home."
For more info on creative car ads, please click here. Debbie Ferrari, Orange County Real Estate
Debbie Ferrari, "The Internet REALTORŪ" has one of the most well-known and most awarded realty sites on the Internet, but especially in Orange County, California. Orange County's largest newspaper, The Register, rated Debbie's site #1 on its annual "top ten list" of Realtor web sites as early as 1998. Today, industry leaders and even most real estate professionals agree that no Web site dominates the real estate Internet in South Orange County like Debbie's does. Debbie
is branded by a caricature of herself driving in a little red
Ferrari. (Yes, she IS related!) Debbie executes a comprehensive
Internet marketing program, including her Judy Pete - Chester County Real Estate Judy has her website on just about everything with her name and phone number, including her for sale signs (both sides :-). In addition, Judy has a sign at each of her listings that includes her special 800 number and the unique mail box extension number for the property (includes fax back info through Proquest). Judy says, "I love listings on busy streets!" Judy also has a brief "Ad" for her website on her voicemail message that directs callers to her website if she is not answering her phone. Judy said, "I received an e-mail from someone that said, 'nice website, called you by mistake. Just wanted to see it'. Wish I could say that they turned into a buyer :-) lol" Judy says, "I use the stickers for my directional signs too and I have one that includes my name, telephone number and website. My primary goal in all of my advertising is really to get people to the site. The website, I feel, offers the best service to my Sellers and Buyers." Judy, it looks like your plan is working! Last month Judy clocked 9,313 unique visitors for the month of April. "The growth has been continuously upward which is not only gratifying but continues to amaze me," Judy says.
Dan Hill - Phoenix Real Estate
Adding a Sign Rider for public view is most important in promoting my website and listings. "Featured Home at: www.4RealEstatePhoenix.Com" is what Dan Hill uses. Dan says, "Sign Riders are inexpensive and can be ordered over the internet or at your local sign shop. Sign Riders impact my Featured Property views on my website and increase traffic hits and unique sessions. My guest book signings average 5 per day as a direct result of my property Sign Riders. That's 5 new prospects and e-mail addresses each day! Additionally, I not only hang them under my property signs, but also, on the front door of the property, should they have a security gate." In addition to Sign Riders, Dan places his website address on the back window of his vehicles. "It's amazing how many client inquiries I receive from prospects just following me down the street," says Dan.
Brent DeWitt and Michele Michaels - Lake Havasu Real Estate "You bet we have our web address on our signs. We ordered big riders (12" h x 24"w) in safety yellow with black letters. We have been using them for close to three years now." Take a look at the bright and easy-to-read signs Brent & Michele have up around the Lake Havasu area! They are bright, colorful and really catch the consumer's eye.
The Ken Williams Sales Team - Lake Guntersville Real Estate Another great example of a website address on a listing sign is by The Ken Williams Sales Team. In addition to great exposure through their signs, the Ken Williams Sales Team loves to use Third Level Domain Names to advertise specific sections of their website.
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Read the following from real estate professionals who are using Advanced Access' Marketing Tips to their advantage: "With
the
Advanced
Access
Forum
and
response
forms
to
support
as
well
as
the
way
you
manage
the
site
and
stay
on
top
of
continued
advances
-
You
deserve
the
name
Advanced
Access
-
It
is
more
than
just
a
marketing
ploy,
it's
a
fact." Tucker Pennington "On Friday evening we listed a relocation property. The sellers were leaving the country for 2 weeks and didn't want us to put the property in MLS or advertise it until they left at 11:30 AM Sunday. They did agree for us to hold an Open House on Sunday from 1 to 5 PM. Saturday evening we put the home into the MLS. Using our web site we created a flyer. Then using Intellicards we created an email invitation for an Open House on Sunday and attached a copy of the flyer. We also sent a personal copy to all the agents who had similar properties listed for sale in the area. Two of the agents had clients who they sent to the Open House and 4 agents brought clients themselves. We have generated 3 offers as a result! Now that's marketing!!! As a result, Russ and I have been so busy today I couldn't take your call. We have never had such a response to an Open House in the 28 years we've been selling real estate." Lee and Russ Jacobs
Advanced Access
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website address on all of her listing signs, and massive web
exposure. Debbie firmly believes in 'trunk advertising' and has her
website address prominently displayed on the back of her Mercedes.
In addition, Debbie's license plate proclaims her to be a 'WEBRLTR'.
