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Show your Personality to create a POSITIVE Reaction and make an UNFORGETTABLE Impression on your Visitors Statistics have shown that the primary reason consumers surf the Internet is to view property listings. Now that they've found YOUR website, what makes them want to stay? We all know the Internet has changed the real estate industry and revolutionized the way consumers view properties. But the bottom line is that this business is still all about personal relationships. Why would your website visitor want to buy or sell property with you as their representative? Your personality should shine throughout the pages of your website and help your visitors make that important decision that YOU are the REALTORŪ they want to do business with. Your website should state who you are, what you do, and be CLEAR about how you can SERVE your online visitor the moment they enter your website. Try to be a problem solver. Your online visitors have a problem. They want to find the PERFECT home at the PERFECT price in the PERFECT location. Show them how YOU will be the solution to their problem. Don't be afraid to tell "YOUR" Story Let your prospective clients know a little bit about you. Don't be afraid to get a little "personal" in telling your story. We all love to read stories about people - that's why so many of us read People Magazine! Some of our clients tell us that they have nothing interesting to say, but once they take a moment to think about their background, they find there's an engaging story to tell. You never know how something you write about yourself will affect your visitors and make them want to meet you. Perhaps you like dogs, or were in the boy scouts, or have two children in soccer, or volunteer for a charity your visitors are familiar with. Some of these details may seem trivial, but your prospects may feel more comfortable working with you because they relate to you on a certain level. Sometimes, your NAME can win you a new client. Read this cute story about how one of Margie Casey's clients chose her to represent them in a sale: "I have received many customers from my website but the one I best remember was a lady from Indiana. She was surfing the web for an agent in Mobile, Alabama to list her home. When she found my name she immediately knew it was a perfect match. You see, her dog's name is Casey and her favorite aunt is named Margie. So she chose me, Margie Casey, to list her home. I sold it and made over $3,500.00 on that one sale just because she saw my name and website. Besides the money, I have made friends with her and her husband. Thank you Advanced Access for making me stand out." - Margie Casey, Mobile Alabama Include Testimonials - They're POWERFUL After sharing how you got started in the real estate business, let your visitors know specifically how you can help them with their needs. Be sure to include your specialties, designations, and your experience in the community. Let them know that you are BEST qualified representative of their real estate needs. If you have a few handy, why not include a few testimonials within the paragraphs of your story. Including testimonials in your website is a smart idea because it provides "instant credibility." When you proudly display your designations and awards, your clients will be impressed; however, when the compliments come from other sources, they will believe even more in your ability to provide the service they need. Why brag about yourself when your clients can do the bragging for you? Testimonials will allow the visitors to your site to know what your past and current clients are saying about your services, therefore increasing their confidence in you, resulting in repeat traffic and sales. Through the years you probably have collected some nice letters or notes from past clients. Make it a point to add small excerpts of those letters to your 'About' page. We recommend that you edit the comments to make them more "readable" -- only the most interesting part of their statements need to be included in your site. If you sprinkle the comments in different sections of your website your 'About' section will be even more interesting reading for your web visitors.
Read the following from real estate professionals who are using Advanced Access' Marketing Tips to their advantage: "Aron: Thanks so much for the very prompt and efficient service in getting my web site up! I am so excited about having it. You were so patient with my elementary questions - I am sure I will have more before I get the site like I want it! Thanks again!" Pennie Barclay "Hi! Jennifer...Congratulations to everybody at Advanced Access on the ABC Gold Award. Please display it on my website. With the hard work that you do it is no wonder. I also want to take a minute and say thank you sooooooo! much for all you have done to get my website up and going. I have spread the word and everybody I've shown it to has been very impressed. I had a website with another provider and I was disappointed thinking that surely there must be something better out there and with your service my faith has been restored many times over." Derrick Coggin "I was talking to a Realtor in NC a couple of months ago, and since she'd given up her website because of high price and poor service, I told her about mine. I heard later that she'd looked at it and was very impressed. If she hasn't already, she may get in touch with you. I really am happy with what you've provided for me, and I'll continue to recommend you!" Sue Wheeler |
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