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This is your Marketing Tip of the Week from Advanced Access! Email is truly one of the internet's most powerful tools. Never before has it been possible to reach such a large number of people at such a small cost. While surfing the Net is becoming a national pastime, studies indicate that the average Internet user only returns to a few select websites. So how do you get them to return to yours? By providing valuable content, preferably content that makes the user want to revisit your site for updated information. However, with the millions of websites offered on the information superhighway, most people need a gentle reminder. Email marketing is an effective element in your real estate Internet marketing campaign. Intellicards - Simply the best email marketing for real estate One of the best ways to keep in touch with prospects is to provide them with regular and consistent communication through email -- messages that are both colorful and appealing with Intellicards -- a new email marketing program created by Advanced Access.
Who are the best Recipients of Intellicards?
Use your imagination with Intellicards. The program allows you to set up separate address books for different types of prospects. Here are a few category ideas to get you started:
How do I Obtain my Email List? One of the best ways to obtain subscribers is to ask visitors to sign up when they first enter your Website. Offer incentives to "register". Then, in the registration form ask if they would like to receive updated information, notices of new articles or products, etc. Another way to obtain email names is to send a flyer to your geographic farm area, asking if your prospects would like to be on your electronic mailing list that will send them photos and information about new properties on the market on a periodic basis. Be sure to include a return mail card, postage paid if possible. Walking your farm asking the neighbors if they would like to be on your "email list" is another great way to obtain more contacts for your Intellicards. Many of our clients have done this very successfully and have gained a comprehensive email list for their geographic farm. But be very careful. Don't contribute to the glut of unwanted e-mail. And don't add someone's name to your mailing list without out his or her explicit permission -- even if you graciously offer to unsubscribe them. People will resent it. Content to include in Intellicards When you compare the cost of distributing information via e-mail versus printed flyers and postage, e-mail wins hands down.
Content; however, is of prime importance. Intellicards are designed to be attractive, colorful, and contain as much data as you wish about the property you're advertising. If you offer information people value, your Intellicards will gain some momentum, and keep your face and message in front of your prospects. Give your recipients a regular dose of your Intellicards message so your potential customers will keep you in mind when they're ready to buy or sell real estate! Intellicards are being sold for $399.95 with our new features, but for our existing clients we are offering a discount of $200.00! For existing customers only, the price for Intellicards is $199.95 until October 15, 2000! Experienced Realtors® are using AdvancedAccess for fast service and GREAT results! "I have E-mailed your firm twice in the previous 2 days. Once on 9/11/2000 & again today 9/12/2000. In both instances I received an answer almost "immediately" from Advanced Access. My linking problem turned out to be a problem with my local State association. Service like this in the fast paced Internet world should be commended as a 'great job'!" Thanks again for great
service Advanced Access |
