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The Benefits of a Talking House

Here in our weekly Marketing Tips we like to keep you abreast of products and services available in the real estate industry and pass along products we've run across that can help you increase your business and maximize your presence on the Internet. Perhaps you have seen or heard about 'Talking House' before, or noticed the listing signs encouraging people to 'tune in' to a particular number to hear about all the features that make a certain home special. One of the subjects discussed recently in our 'Advanced Access Forums' was the Talking House service, and our participants have, shared their opinions and given their colleagues some valuable feedback. By the way, if you're interested, you can log in to the Advanced Access Forums through your Virtual Office. 

Dan Hill said, "I have used talking house for a number of years. I have several celebrity voices. They work really well. If you do not have celebrity voices introducing you, you are missing out. Open houses are great with talking house. I can sit in the front window and notice all the cars that pull up in front just to listen. It's a great tool. I highly recommend it to all Advanced Access Forum users." 

After reading about what some of our clients have to say, and checking out the Talking House website ourselves, we thought you would be interested in some information about this phenomenal product.

Here's How it Works
  The Transmitter sits inside the property. Safe and Silent. No one notices it's there.  

Yard sign works 24 hours a day, 7 days a week encouraging people to "tune in".
And they do!

  Prospects hear all the features that make your home special. The home stands out, so it sells faster and for top dollar.

Homes that "Talk" Just Sell Faster

Every day, hot prospects drive by your listings and wonder about them. Even if they like the looks of the home and the neighborhood, they still may not call you.
They just aren't motivated to call. It may be the 50th house they've parked in front of that day. But they would "tune in" on their car radio, if those listings were "Talking Houses." 

Talking House is really just a little radio "transmitter" that sits right inside your listings. When prospects pull up out front, they can "tune in," and hear whatever you want them to hear about that home. Right over their car radio. Really! It's irresistible to buyers.
Imagine if you were out looking for a home. Wouldn't you love to tune in, and get a real feel for the home you were looking at? Right over the car radio? NO cost, NO bother?

Why Talking House is becoming so popular

Agents who offer Talking House have a big advantage over other agents. They offer all the usual services that sellers expect. But they also offer something big. They're offering to promote that home 24 hours a day, at no extra cost. They showcase their listings. 

So that means that when you make a listing presentation, you get the listing. It's because you offer so much more. Sellers love the extra service, especially when it doesn't cost them extra. Who can resist getting extra service for free? It's human nature. 

And every listing becomes a full-time commercial for a Talking House agent. Prospects stop out front, hear you, and get comfortable with you. That means that Talking House agents double-side more sales. Why would a buyer pick a name at random out of the phone book when they've just listened to the expert on the property? That's you.

Plus, you'll get lots of listings from drive-by prospects. Often they'll have a home to sell too, and you can tell them, right on your message: 

"If you've got a home to sell, I'd love to put your home on the air too, and get it sold faster! People sure love to tune in to Talking House -- it's so convenient -- after all, you did! So give me a call today, and I'll have your home 'talking' by this weekend."
Remember, you don't have to tell them more than you want to tell them. You're in charge! They only hear what you want them to hear.

Promote your "Talking House" on your Website

To receive even MORE benefit from your Talking House service, be sure to mention your website address in every message you record. And, the Talking House website gives loads of examples on HOW to market their service, along with links to real estate websites. 

Here's an example of how to incorporate your Talking House service into your recording… 

"Thank you for stopping by this Talking House, a service provided FREE to all my listings. My name is John Morris, and I'm the ONLY agent in town who offers this unique service! So if you'd like more information after you've heard this message, please give me a call at 555-1234. Or, if you're looking to buy or sell a home, ALL of the property listings in the area are located on my website at www.John-Morris.com "

To learn more about Talking House, please visit their website:
www.TalkingHouse.com
or call 800-444-8255 for more information.

Let them know you heard about their product from your friends at Advanced Access!
 

    
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Read the following from real estate professionals who are using Advanced Access' Marketing Tips to their advantage:

"Dear Kristina, Justin, and the wonderful Support Staff at Advanced Access,

I just wanted to take a moment to thank you for everything! This letter is looong overdue, as I have been having success as an Advanced Access customer since 2001. I started with a basic website, and not only has that been a success, so has the custom company website that I built with Advanced Access. On top of that, my agents’ sites with you are also flourishing! Thank you, thank you, thank you Advanced Access for helping myself, helping Metro Realty, and helping Metro agents achieve website success!

First of all, Advanced Access helped to teach me how to run and maintain a good website. With my personal site,  I would spend quite a bit of time on the phone with your customer support learning the basics from search engines to the Virtual Office. Your customer service reps were always helpful and willing to go the extra mile for me. This is what made me think of Advanced Access when it was time to do the company website!

Building www.MetroEstates.com was my next project. I decided to go for the Premium website so that we could make the Metro name stand out – and your site designer did just that! All of our websites together average over 50,000 unique visitors a month, and I must give thanks to Advanced Access for helping me to create a beautiful and effective website. Your designers even created an “intranet” where Metro agents can login, get information, and download forms that they need. That sure saves me time – I can be in 10 places at once. I could not have done it without your great support team and innovative Marketing Tips!

The thing I am most thankful for is the assistance and success you have brought to our agents. As you know, we work for them! Thank you for creating a special “Metro template” for us, and showing our agents how to use it. Without your support department, I would need to hire one of my own. Being able to set up a website for an agent in just one short week is so helpful in starting them off on the right track. We currently have over 10 Metro templates, and we just bought 10 more. Thanks Advanced Access – when it comes to a Real Estate website on any level - you’re the best!!

Thank you,
Brad Coleman

 

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