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Is It Time To Club your Clients while Building Relationship Capital? All of us here try to help you differentiate your e-marketing. We want to inform you about an exciting service called My Home Owners Club. The Club is a growing community of homeowners who have access to relevant Homeownership information and interactive services. The only way homeowners (your clients and contacts) can get into the Club is to be sponsored by you. On a monthly basis My How Owners Club provides three outgoing communications (you can add your own content), two “e-Alerts”, and a powerful newsletter. All of these are tied into customized portal with over 150 pages of homeowner content. Your picture and branding are embedded everywhere. All e-coms can be tracked to see who got what, when, and what was clicked on. Also, a member in your Club can’t be sponsored by a competitor. Another defining feature of the Club is based on the belief that most, if not all your contacts are homeowners, thus there is no buying and selling information just Homeownership tips, trends and issues. It is unassuming and offers many ways for you to enroll “members” via postcards and your web site. Now you have a reason to ask for the email address! Stats: 1. According to the National Association of Realtors, 85% of consumers claim to have been pleased with their agent at the time of settlement, yet only 11% use the agent again. (Communication, or lack of, could possibly be a strong contributing cause). 2. According to The e-Mail Doctor Survey, 78% of consumers prefer “permission based e-mail” as their preferred way to be contacted by a real estate agent. As a result of the above, MyHomeOwersClub understands My Home does not replace an agent’s entire traditional marketing client follow-up”, but can touch a large portion, more efficiently and cost effectively than other forms of communication. Quick review… * Three “e-touches” to an agents network each month. * Professionally written, relevant “home related” content. (No stock information, no “curb appeal” either). Goal…relationship building, long term. * Local home sales, school information, demographics, government offices…each presented each month. * Always personally delivered (looks like coming from YOUR e-mail address)…individually addressed to each. * Capable of being geographic, home style or owner/rental specific (most information is universal, but My Home Owners Club did have “snow removal” content go out in Virginia at the same time South Florida members received “hurricane preparation” techniques). * Trackable results- each agent can see who opened, how often and even what their audience viewed. The REAL VALUE, our editor views Club-wide and can make sure her staff continues to write about information clients want to read…relevant information. (In some cases, My Home Owners Club will re-send something if they believe it’s “that important” but re-tool the way it’s presented). Read the following from real estate professionals who are using Advanced Access' Marketing Tips to their advantage: "Dear Kristina, Justin, and the wonderful Support Staff at Advanced Access, I just wanted to take a moment to thank you for everything! This letter is looong overdue, as I have been having success as an Advanced Access customer since 2001. I started with a basic website, and not only has that been a success, so has the custom company website that I built with Advanced Access. On top of that, my agents’ sites with you are also flourishing! Thank you, thank you, thank you Advanced Access for helping myself, helping Metro Realty, and helping Metro agents achieve website success! First of all, Advanced Access helped to teach me how to run and maintain a good website. With my personal site, I would spend quite a bit of time on the phone with your customer support learning the basics from search engines to the Virtual Office. Your customer service reps were always helpful and willing to go the extra mile for me. This is what made me think of Advanced Access when it was time to do the company website! Building www.MetroEstates.com was my next project. I decided to go for the Premium website so that we could make the Metro name stand out – and your site designer did just that! All of our websites together average over 50,000 unique visitors a month, and I must give thanks to Advanced Access for helping me to create a beautiful and effective website. Your designers even created an “intranet” where Metro agents can login, get information, and download forms that they need. That sure saves me time – I can be in 10 places at once. I could not have done it without your great support team and innovative Marketing Tips! The thing I am most thankful for is the assistance and success you have brought to our agents. As you know, we work for them! Thank you for creating a special “Metro template” for us, and showing our agents how to use it. Without your support department, I would need to hire one of my own. Being able to set up a website for an agent in just one short week is so helpful in starting them off on the right track. We currently have over 10 Metro templates, and we just bought 10 more. Thanks Advanced Access – when it comes to a Real Estate website on any level - you’re the best!! Thank
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