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"Building our Family with Friends" Promotion It's August 1st and you only have one more month to take advantage of our "Building our Family with Friends" Promotion! A $100 Gift for the first Referral who joins the Family and a Drawing for Over $10,000 in Prizes for each additional referral! Maximize the Power of Your E-Mail The E-mail Forwarding program, located in your Virtual Office, enables you to INSTANTLY create your own e-mail masks. E-mails can be forwarded to the address of your choice, and they are controlled directly by you through your Virtual Office. An e-mail forwarding account is a means to provide you with an email address that directly complements your Web site address. For example: If your domain name is JoeSmith.com, you can set up an e-mail mask as follows: Homes@JoeSmith.com This e-mail address can then forward to your personal e-mail address that you have already set up. Your "real" (or true) e-mail address might be: jsmith15284@pacbell.net Your e-mail mask would automatically be forwarded to your existing e-mail account, where you would read it as usual. This means that instead of having a confusing e-mail address that is difficult for your clients and prospects to recall, you can have your e-mail address match your domain name. By doing this, you brand your information into one package with a POWERFUL marketing advantage … it's EASY TO REMEMBER! Benefits of a 'Catch-All' E-mail Address: A 'Catch-All' e-mail mask is an extremely useful tool. This catch-all, appropriately named, will catch all incoming e-mail that goes to Anything@YourDomain.com. For instance, if your domain name is JoeSmith.com, and your e-mail mask is Info@JoeSmith.com and you have your catch-all activated, if someone accidentally e-mails you at Information@JoeSmith.com, the e-mail will still reach you. Lauren Whittaker, from Marietta, GA, a savvy and successful Internet expert, suggests using catch-alls for creating bogus e-mail addresses for spam purposes. If, for example, you purchase a book from Amazon.com and have to input your e-mail address to complete your purchase, Lauren suggests signing up with Amazon@YourDomain.com. If your e-mail is ever sold to other companies and they start sending you spam, you can filter out anything received "To" that specific email address and send it directly to your 'Deleted' files or any other folder that you specify. Catch-Alls can also be a great tool for creating new advertising opportunities. Did you just get a hot listing on 1234 Main Street? Set-up an e-mail called '1234Main@MyDomainName.com' that you can advertise on the brochure or in the newspaper. Then, if people are interested in this particular property, they can e-mail you and you can brand your e-mail to the listing. When they e-mail you at this address, you can set up an auto responder to INSTANTLY send them all the pertinent information. Always 'On the Go?' Take Advantage of Auto Responders! The E-mail Forwarding program also incorporates e-mail auto responses. Are you not able to check your e-mail as often as you should? By enabling an automatic response to your e-mail you can make sure your potential customer knows that you have received their e-mail and you will get back to them as soon as possible. There are times when you are away from the office all day and you can't get to a computer. It happens to everyone. Unfortunately, if a potential client e-mails you (and three other agents) on the day you are not available and you are the last one to get back to them.... What kind of impression does this give to your potential client? An Auto Responder can answer your e-mail on your behalf, when you're out in the field. If possible, you NEED to be checking your e-mail at least three times a day. Use your auto-responses with discretion, and please be careful about the content in the auto-responses on your main e-mail address. If you don't change them periodically, they can hurt you more than help you. In many cases, your auto-response can inform your client that you will be in the office at a certain time. Or possibly, you can let them know you will respond to them as soon as possible, but in the meantime they can check out your Web site. If you create an auto-response on your primary e-mail address, you can give phone numbers where prospective clients can reach you, your schedule for the day, what time you usually answer your e-mails, and other important information. Use Auto Responders for Instant Promotional Marketing If you offer any special promotions such as bonuses, free gifts, or monthly drawings you can also incorporate this into your auto responses. Maybe you have a special referral plan for anyone that sends you a client. On your primary e-mail address add a paragraph at the end that reads "If you are interested in my fabulous referral program, please e-mail me at FreeStuff@MyDomain.com to find out how it works." Then, set up an e-mail auto response for: FreeStuff@YourDomain.com You can write all the information about your program in the auto responder. This will make it easier for your clients to access it and you can change it anytime you want. And, be SURE to set up a link to your website. When describing the program to your clients, make it sound special and exciting. If your promotion is for referrals, mention it in a conversation with a client whose escrow just closed. Act surprised that they have not heard of it. Rather than describing all the details, tease them a little with a few highlights, and tell them to e-mail FreeStuff@YourDomain.com when they have time. Adding the FREE word will immediately pique your prospects' curiosity and they will e-mail you to find out what it's all about. Incorporate this into any program you offer. Instead of a referral program how about an auto responder (updated weekly) for your choice of the best available listings on the market - call it "Joe's Hot Listings of the Week." Set up an auto responder for 'HotListings@YourDomain.com' and keep it updated each week. Take ten minutes every Friday night to keep these updated, and tell EVERYONE about it during your conversations with clients and prospects. These are the special touches that will personalize your website. If you get excited about it, so will everyone else.
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"THINK
EXCITEMENT,
talk
excitement,
act
out
excitement
and
you
are
bound
to
become
an
excited
person.
Life
will
take
on
a
new
zest,
deeper
interest,
and
greater
meaning.
"
Read the following from real estate professionals who are using Advanced Access' Marketing Tips to their advantage: "Thank you for helping me out with this. FYI, yesterday I rec'd a call from a gal that said she wanted to increase my presence on the web.. I told her I was quite happy with my current site and it was getting tons of hits monthly and quite a few leads. She asked who I was with....I mentioned AA and she laughed and said that was who she was with. She usually cross references names with current customers, but I slipped through. Anyway, I mentioned you were GREAT!! Thanks Again and Happy Holidays." Suzie Sables Fessler, ABR, MBA "As always you and everyone there are doing a great job and being with you is one of the best decisions I have ever made." Jeff Lempke, e-PRO, GRI
Advanced Access
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