|
How Reciprocal
Linking BOOSTS For the past year, we have included a 'Link Popularity Update' at the close of each weekly Marketing Tip. Beginning in March of 2002, we looked for websites we thought would be of interest to YOU, our valued clients. After the first three weeks we were having so much fun exploring these different links that we thought it should become a regular feature on the Marketing Tips. Some sites we have found charge fees for you to link, and many have been FREE. We just want you to be aware of all of them so you can be armed with the tools you need to achieve the greatest exposure on your website. Remember, the reason link popularity is so significant in your Internet strategy is because it can dramatically increase traffic to your web site. Well-placed links are an excellent source of consistent and targeted traffic. More importantly these days, those links can even generate additional search engine traffic to your Web site. Here's an Introduction of some basic, yet important, Internet Marketing concepts for our newer clients who have just started receiving Marketing Tips… What IS Link Popularity? If this is the first you have ever heard of Link Popularity (and you're not a new customer) it would be a good idea to start reading our Marketing Tip each week! :) Links going to and from your website have become more important than ever because the search directories see them as an endorsement of your website by others. The theory is: the more links "to" YOUR website, the more important it must be, and therefore worthy of higher placement in the search engines. Links? What are links? In the World Wide Web (the Internet), a link is a reference to another document. Such links are sometimes called "hot links" because they take you to other documents when you click on them. If a visitor is on your website, you have numerous 'hot links' that direct your visitor to different places on the Internet. So, in essence, you are linking to these different places. So, how do I get popular? We all wish we were more popular! :-) Back in elementary school it was easy… you were popular if your mom baked cookies for your classroom. It's a little harder to be popular on the Internet these days, but if you devote just a couple of hours per week to work on it, using our guidelines, you will begin to see results very quickly. If you have a website and no one is linking to you, that means (according to the search engines) that no one finds your Web site important, or popular. If you work diligently on asking for reciprocal links, then the search engines will begin to recognize that more and more websites are linking to you. The more websites that link to you, the more popular you are! If your website is popular, then it is worthy of higher placement in the search engines for your relevant keywords. A bit confusing, isn't it? And this is just the condensed version. In order to have many links pointing to your Web site, in most cases you need to reciprocate. This means you need to add the link that leads to THEIR website onto YOUR website first. Once you have that link in place, you will then be able to email the other website and ask them to put a link on THEIR Web site to YOURS. Here is a graphic that depicts how Reciprocal Linking works:
The little guy in the middle is your website. You can see he is pointing (linking) to the four different websites spread out around him. Those websites, in turn, are linking back to his website. This is called Reciprocal Linking. How do you begin this process? First, you have to find the site with whom you would like to reciprocate. We suggest you start with our list of suggested Link Popularity sites: www.AdvancedAccess.com/findhelphere/re-sites.html You can start with the free websites and slowly move forward. Each week we have a new Link Popularity partner featured (many times more than one!) and you will be able to add new partners each week. You can click on the links and they will take you to detailed instructions. Curious as to how Link Popularity can help you? Ask Diane McCombs: "I am starting my 3rd year with my Advanced Access website and love it. I also go into the Advanced Access Forums. I encourage everyone else with Advanced Access sites to use the Forums. It use to be just having a web presence was enough, that's not true anymore. If you are not continually adding new information on your website and doing link exchanges you are probably not getting much business from your site. Since I've started with the Advanced Access Forums I have learned and shared with others, we are a super bunch of people from all over the US. If I don't know how to do something I just post a question and I will get help from a number of members and from AA support, Brandon and Kristina. We all say there are no dumb questions, the only dumb question is the one you don't ask. The hits on my site have gone up dramatically since I've started chatting in the forums. Last month alone I had over 11,000 hits to my site. There are others in the forums that receive many more hits. My business has increased tremendously. I encourage everyone to join. Remember you will only get what you give so give your website the attention it deserves. I hope to see you there! Diane McCombs P.S. We even do referrals with other members of the forum. Don't miss out!" Next week we will review the
different formats you can have on your website. Stay tuned! |
|
|||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Read the following from real estate professionals who are using Advanced Access' Marketing Tips to their advantage: "Hi Tim! I am very excited about my website because I now know that it is working for me. I recently received an email from a lady in Jackson, Tennessee who is possibly moving here to Murfreesboro, Tennessee. She mentioned in her email that she researched properties for Murfreesboro approximately 2-3 months ago and found my website. She is very interested in two of the houses I have listed that face a very popular golf course. She asked me to mail her some home buyer's books and any listings that meet her criteria. Way to go Advanced Access! If it wasn't for my website and the hard work you put into the design and information available, I wouldn't be getting leads and potential buyers. But it doesn't stop there! The very next day I received a call from a gentleman who lives in Florida but owns land in the Rutherford County area where I live. He called me personally and ask me to do comparables on his property, because he may be wanting to sell it in the near future. I asked him how he found my website, and he replied that he researched realtors in Mufreesboro and "WHALLAA" my website appeared. I do advertise my website on all of my signs, voicemail, business cards, mail-outs, advertising, etc. and am getting fabulous response from people who are in the market to sell or buy a home now or in the near future. Not only that, I am getting responses from other potential sellers and buyers who are working with other realtors but love to view all of the information on my website. No doubt about it! My website is paying off. I'm so busy, I didn't even know what information I had on my own website until I checked it out myself after talking to so many people who were raving about it. Now I know!! All the more to advertise it more! Thanks again for all your hard work! LOIS BROWN ABR, GRI
Advanced Access
|
||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
