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Reciprocal Linking: How To Participate The past two weeks we have gone over what link popularity is, how to get popular, how to begin the process, and how to exchange links with someone. Now it's time to take it one step further. You can TRANSFORM your Web site into a powerful Link Popularity tool by soliciting the real estate community to reciprocate links with you. To accomplish this, the first thing you need is an instruction form on your website that makes it EASY for your prospective reciprocal link partners to add your link to their website, and tells them how to contact you. The most effective instruction page will be very clear in describing your goals in reciprocal linking. Here are some great examples: link-exchange.dianemccombs.com As you can see, each example above clearly states the procedure in reciprocal link partnering. Here's how the process of reciprocal linking works: 1) First, add your partner's link to
your website At this point, you have completed a reciprocal link. To add one of these instructional pages to your website, it's easy with the Classic Package. - Login to your Virtual Office You will be presented with a blank page. You can now begin adding text to the page using the features of the Page Manager program. - Click on Add Item Now you will want to add some text that will appear at the top of the page. An example of something you can add is: Link Exchange Reciprocal linking is an important part of an effective website marketing plan. If you would like to exchange links with me, please follow the directions below. Once you have added my link to your website, please fill out the form with your information, and you will be contacted soon! Link Examples Please add one of the following links to your Links page. You can simply copy & paste into your site any of the text or HTML language below! ******************************************** At this point you have added the necessary text to help explain what your prospective partner needs to fill out. Now you need to decide on what type of link you wish other people to add to your Web site. This is a very important decision. You will need to provide a Title, Description, URL, and state in which you live. In most cases you can list it as follows: Link Examples Title: Anaheim California Real Estate Description: Specializing in Homes to Horse Farms, and Golf Communities to Retirement Living in Anaheim, Tustin, Orange Park Acres, Fullerton, Yorba Linda, Villa Park, Anaheim Hills, and Orange County. Web site Address: www.AdvancedAccess.com State: California ******************************************** We are constantly reminding you that your Web site has to be "popular" to be found in the search engines. Link Popularity means you have to start reciprocating links with other websites. The search engines find your links and the text associated with them. When you put the above example together, it will look like this: Anaheim California Real Estate - Specializing in Homes to Horse Farms, and Golf Communities to Retirement Living in Anaheim, Tustin, Orange Park Acres, Fullerton, Yorba Linda, Villa Park, Anaheim Hills, and Orange County. ******************************************** The title of 'Anaheim California Real Estate' is linking to your Web site. This can be called anchor text. As this particular text is linking to your Web site, the search engines conclude that these keywords are particularly important to your Web site and will start ranking your site accordingly. Your title is VERY important. Use your keywords. Try to use about four to ten words. Don't use unnecessary text in your title. Leave that to your description. What are your keywords? When we built your website we asked you for the eight cities in which you do business. We then populated your website with keywords using those eight cities. Make sure that your keywords, meta tags, homepage text, and anchor text now reflect the same keywords. Be consistent! ******************************************** Now that you have decided the information you wish to be added to other people's websites, you will need to provide a way for people to contact you. You can either request to be e-mailed or you can create a form that your link partners fill out. The best part of creating a form is that you are prompting people to give you exactly the information you will need. If people contact you via e-mail, it is possible they will forget some important part of the link which means you will be playing "e-mail tag" for the next week. Here's how to Create a Form: - First, click on 'Form Manager'. You will be directed to the form details page. Read over the details carefully and change anything you need. An important point to consider is the 'Intellicards List'. You might wish to make a separate Intellicards address book for all your Reciprocal Link Partners. That way they will not be e-mailed the 7-Contact Campaign (if you set it up that way in your Preferences) and you will be able to contact them in the future. To set up a separate address book for your Link Partners, login to Intellicards, click on Address Book, and create a new address book. Then, you can return to the Form Manager and specify the address book you wish to use to collect these contacts. ******************************************** After you have completed the steps outlined above, check over your page to be sure it makes sense and flows well. Also, it's important to test out the form on the page so you recognize how your reciprocal links are coming through to your e-mail address. Now, you can set up a link or button on your homepage and you are all set! If you wish to be included in the Link Popularity Update below, or on our Link Popularity page: www.advancedaccess.com/findhelphere/re-sites.html e-mail us at Webmaster@AdvancedAccess.com with the location of your instruction page. Please be advised that this is a very popular section and has an extremely long waiting list! We will get to everyone as soon as possible. Once you have sent us your e-mail, you will be placed on the list to be featured on our Weekly Marketing Tip. After you have been featured, you will then be placed on our Link Popularity page. Stay tuned for next week's marketing tip where we'll discuss how to structure your introductory e-mail to other agents in a manner that makes them REALLY WANT to link with you. Also, we'll go through the steps involved in creating an EASY Reciprocal Linking page using third-level domains. Happy Linking!
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Read the following from real estate professionals who are using Advanced Access' Marketing Tips to their advantage: "Thank you for helping me out with this. FYI, yesterday I rec'd a call from a gal that said she wanted to increase my presence on the web.. I told her I was quite happy with my current site and it was getting tons of hits monthly and quite a few leads. She asked who I was with....I mentioned AA and she laughed and said that was who she was with. She usually cross references names with current customers, but I slipped through. Anyway, I mentioned you were GREAT!! Thanks Again and Happy Holidays." Suzie Sables Fessler, ABR, MBA "As always you and everyone there are doing a great job and being with you is one of the best decisions I have ever made." Jeff Lempke, e-PRO, GRI
Advanced Access
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