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Reciprocal Linking: Making it Easy The past three weeks we have gone over what link popularity is, how to get popular, how to begin the process, and how to exchange links with someone, and how to participate in our Weekly Marketing Tips. Now that you have your instruction page all set up, it's time to start proactively contacting other people to ask them to exchange links with you. To start with, you should add a button and/or a link on your home page to direct to your 'Link to Me' page. You should also add a button and/or a link on your home page for site visitors to view your list of reciprocal links. You may call this page many things ... if you are simply exchanging links with REALTORS®, you can have a link or a button that reads 'Referral Network'. You need to have these links on your home page so they can be accessed easily. It's also necessary to have these links so the search engines can find them and index them. It helps to have a properly indexed website and the only way search engines can find these pages is through links. One challenge you will run into when requesting links is trying to explain to people exactly WHERE your Instruction Page can be found. Here's an example of what NOT to do: "Visit my Website at http://www.MyDomain.com, then scroll down and find the little link at the bottom of the site entitled 'Link Exchange Instructions. Do you see it? It's at the bottom...keep scrolling down.." Now that can get a little messy. Here's a better idea… give your prospective link partners a special page with its own domain name to they can simply click on a link to find your information. It's called a Third Level Domain name. You can add your Third Level Domain to your e-mail signature and make it EASY for people to link up with you. Here's how it works: - If you have the Classic Package,
log in to your Virtual Office. You have now created a Third Level Domain name. Now that you have this special link, you can advertise your link like this: Add your URL at addurl.greerteam.com When being proactive about exchanging links, here is a good example of an email to send to your prospective link partners: Hi there, Would you consider adding our site, <<Your Title Here>, to your Web site at www.TheirWebsiteAddressHere.com My Website would provide a great benefit to your visitors. It offers the latest listings in the Anaheim Hills/Orange County area, as well as free reports, community and school information, and contains useful tools to help make an informed decision on home buying or selling. Here's our site title, URL and a short description: <Your Title>> We are very interested in starting up
a link partnership with you. In fact, we have already added your
link to our site. You can find it here: Thanks for your consideration! ************************************ If you wish to be included in the Link Popularity Update below, or on our Link Popularity page: www.advancedaccess.com/findhelphere/re-sites.html e-mail us at Webmaster@AdvancedAccess.com with the location of your instruction page. Please be advised that this is a very popular section and has an extremely long waiting list! We will get to everyone as soon as possible. Once you have sent us your e-mail, you will be placed on the list to be featured on our Weekly Marketing Tip. After you have been featured, you will then be placed on our Link Popularity page.
Read the following from real estate
professionals who are using Advanced Access' Marketing Tips to their advantage: "Thank you for helping me out with this. FYI, yesterday I rec'd a call from a gal that said she wanted to increase my presence on the web.. I told her I was quite happy with my current site and it was getting tons of hits monthly and quite a few leads. She asked who I was with....I mentioned AA and she laughed and said that was who she was with. She usually cross references names with current customers, but I slipped through. Anyway, I mentioned you were GREAT!! Thanks Again and Happy Holidays." Suzie Sables Fessler, ABR, MBA "As always you and everyone there are doing a great job and being with you is one of the best decisions I have ever made." Jeff
Lempke,
e-PRO,
GRI |
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