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It's a New Year...
New Resolutions...
New Ways of Doing Business
By the time you
read this you may have already broken at least one of your New
Year's Resolutions. If so, don’t worry - it happens to the best of
us! Remember, you can always 'start over' with your resolutions.
There is no reason why you can't make a 'New Year's Resolution' any
time of the year.
Your Business
Resolution Should Include NAR's e-PRO Certification
e-PRO
Certification is NAR's online training program to certify real
estate professionals as Internet competent and savvy specialists.
Comprehensive and interactive (with other successful real estate
professionals who are taking the course at the same time you are),
e-PRO is the only certification program of its kind recognized
nationwide and endorsed by the NATIONAL ASSOCIATION OF REALTORS® (NAR).
Because of the innovative design, you will be able to complete the
course at your own pace, when and where you want, with any Internet
connection.... 24 hours a day 7 days a week.
The e-PRO
Certification Course is an educational program unlike any other
professional certification or designation course available,
comprehensive and interactive. It is sponsored by the NATIONAL
ASSOCIATION of REALTORS® and is specifically designed to help real
estate professionals thrive in the competitive world of online real
estate.
Taking the e-PRO
Certification Course will help you a great deal in working with your
Advanced Access website as well. Are you wondering what you will be
learning in the e-PRO Certification Course? Read on from fellow
Advanced Access users about how they benefited from the course.
Lauren Whittaker, from Atlanta, GA, says:
"I first saw
the e-PRO certification through other Advanced Access websites. I
had my Advanced Access website less than a year and had worked hard
to get it where I wanted. I figured the e-PRO
certification
would be a
good asset and signed up last April. I was thrilled to see that all
the "must have" items in the e-PRO course regarding websites were
already included in the price of my basic AA site!
(One tip I received which was a good one was to secure domain names
in all the various different ways you can spell Lauren. Now I am
the owner of SoldByLauren as well as SoldByLoren, SoldByLorin, etc.
In this way, when I tell potential clients to visit "SoldByLauren.com"
I don't have to worry about spelling it for them. Any way they care
to spell it will direct them to my site.)
While I
didn't learn much regarding technology, I have learned quite a bit
through their forum. There are hundreds of Realtors who post
regularly with insight and tips on how real estate (1) is practiced
in their area or (2) should be practiced in their area."
Geri Sonkin, from Long Island, NY, comments:
"I thought
the e-PRO course was very worthwhile and one of the best real estate
related courses I've taken (and I've taken many). Though some of
the information is basic, there are enough jewels to extract from
the data to elevate anyone's online marketing and business
management. One of the things it focuses on is creating a business
plan before throwing your hard earned cash at the all too many
outstretched hands. How many of us have wasted (huge amounts of)
money on things we wind up never using? I'm at least as guilty of
that as the next man.
It goes back
to what I've said before on this
[Advanced Access] forum, one of the elemental reasons for doing
anything that sets you apart is, "if you're 10% different, you're
100% better." I'm all for being both.
In addition
to the worth of being an e-PRO, the interaction with one's peers on
this level is priceless. The gems willingly shared by the group has
already helped my business.
From a happy
e-PRO!"
Fran & Rowena, from La Canada, CA, states:
"I'm an
e-PRO.
It states in
the
e-PRO explanation that "the e-PRO course
teaches" ... about ... "web sites, e-mail, on-line tools, and most
of all, what today's consumer really wants."
I admit that
I already knew the basic information covered in the course. But, I
also found several helpful tips and reminders that can only serve to
enhance my business.
Do I
think taking advantage of opportunities to improve myself, to gain
credibility of the real estate profession in the public's eye, and
to heighten consumer awareness of what we, as Realtors, can offer
them? Absolutely!"
Mike Tuggle,
from Kingston, NY, says:
"I moved to
real estate in 2002 after 6 years as an e-business management
consultant -- i.e., I was not an Internet novice; nor was I new to
e-mail. I learned a LOT in the e-PRO course. It really made me
think....
Based in part on my existing knowledge and in part on what I learned
in e-PRO, I launched my first RE Web site in October 2002. After 8
or 9 months, it was clear that I was not getting the traffic I
wanted and there was not a lot I could do on my own other than
'paying for position' given the way the site was built and hosted.
So, I started researching the leading 'template' providers....
Bottom line, "AA" won the competition and within a couple of weeks I
am going to go live with a site I am truly proud of, and one that is
worthy of an e-PRO.
I also
emphasize my e-PRO
certification
during the
"getting to know you" early conversations with out-of-town clients.
99.9% of them are better with the 'net than most realtors -- even
the AOL users.
I find it's a
terrific ice breaker and it puts their mind at rest that I will not
be wasting their time.
Do I gain business from it? Hard to say....
Does it help me cement the leads that I do get? Absolutely!"
The Four
Areas of Focus in the e-PRO Course Are:
-
Getting Connected
- Getting connected is more than going online, it is about
creating an Internet Presence. Join the Community and get
"immersed" in the process.
-
E-mail, a new way to communicate and a new way to market -
Master your e-mail software, using it as a tool to communicate
before, during, and after the transaction. Learn great risk
reduction and marketing techniques.
-
World Wide Web - Learn the obvious and the subtle advantages a
web-marketing plan can have. Create your own Internet Listing
Presentation content. Use the WWW to publish information valuable
to your prospects as well as your clients. Do your homework before
you "buy" a web site or pay for an "exclusive territory." Do
search engines help? What is working for real estate professionals
on the web?
-
Tying it all together
- Bring the
aspects of ancillary technology such as PDAs, Digital Cameras,
Virtual Tours, MLS systems to the attention of the e-PRO. Looking
at the competition and putting together the plan to put the
concepts of e-PRO into your business. Create your Personal
Technology Plan of Action and position yourself for the future.
Become an active member of the e-PRO graduate community and the
growing list of benefits which that will bring.
Register for
e-PRO TODAY and SAVE!
Becoming an e-Pro
will help you reach the affluent and rapidly growing consumer group
who will appreciate your ability in utilizing the Internet.
Statistics prove that more and more people are using the Internet
to locate real estate than ever, and these consumers will recognize
that a REALTOR® who is e-PRO certified will provide them with the
latest techniques and services for their home buying and selling
needs.
The Regular Price
for the e-Pro Course is $359.00
– through a special arrangement with Internet Crusade, Advanced
Access clients will receive a $30.00 Discount for a limited time
only.
Sign up by
January 24, 2004 for $329.00 and join this elite
group of tech-savvy real estate professionals.
Go to:
AA.InternetCrusade.com
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