Most Impressive Website Contest

How to Gain Qualified Visitors to your Website
without Increasing your Workload

Technology has really improved the way we do business. ATM cards make carrying cash unnecessary. You can now pay bills online and eliminate the trip to the post office or the possibility of your check getting lost. And in the world of real estate, homebuyers and sellers suffer from information overload when researching information on the Internet.

One of the ways the Internet has affected homebuyers is by allowing them to become proactive in their real estate decisions. Statistics show that 71% of consumers are now starting their home search by visiting the web. With these numbers, it stands to reason that one of the most important marketing tools you need to be successful is having a professional website. Compared to traditional marketing channels, the Internet is a quick, inexpensive, and effective way to target and address your audience. But just having a website does not ensure success. After all, homebuyers need to be able to find you in the vast expanse known as the Internet.

Search engines

Search engines such as Yahoo, Google, AOL and others have made information easily accessible to online consumers. By typing in a single term or a series of terms, consumers gain awareness of services available to them. However, with changes to search algorithms becoming an everyday occurrence, it’s difficult to ensure that you are able to maintain your search engine positioning and continue to generate visitors to your site.

Your site can receive qualified visitors and generate revenue without increasing your workload….here’s how

HomeGain, one of the largest online real estate companies, recently introduced BuyerLinkä, a great new tool that delivers qualified, local buyers directly to your website.

By investing millions of dollars in online consumer partnerships such as Yahoo, CNN, FoxNews, CitySearch and purchasing more than 75,000 key words in search engine advertising such as AOL, Disney, MSN, Alta Vista and of course Yahoo, they attract over 2 million visitors per month both local and nationwide. And that number is growing daily.

BuyerLink is very different from other lead generation products because you are not charged a referral or subscription fee. It’s priced on a cost per visitor basis, so you only pay when a buyer visits your website to search MLS listings. If no one visits your site, you pay nothing. Buyers come to a national map page through one of the search engines, select the state of their choice, and then select the city of their choice. If you have selected the city as your target area, at this point, the buyer is directed to your website. This process allows pre-screened buyers to visit your site, as consumers who are seeking refinancing or rentals or other real estate transactions should be filtered to appropriate sites. Once on your site, you can capture relevant information and develop a relationship with your visitors. In addition, you are able to select the cities you want to target and establish a monthly budget that works for you and the number of visitors you want. And, you only pay for each buyer that visits your site, you’ll never pay without receiving value. To utilize BuyerLink your site must have either IDX or VOW solution for MLS search.

Learn more about BuyerLink at www.homegain.com/buyerlink or contact 510-655-0800 x 4200.

Special Offer for Advanced Access clients only:

Register for BuyerLinkä before April 30 and receive $50 worth of visitors to your website for free. Mention Promotion Code: 430AA

Advanced Access Holiday Office Closure

Advanced Access will close its offices on Friday, April 9th, in observance of Good Friday.

The entire Management Team and staff wish to take this opportunity to extend to our loyal customers, friends and families a most sincere Happy Easter! Normal office hours will resume on Monday, April 12th, 2004.


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How to Gain Qualified Visitors to your Website without Increasing your Workload

Search engines

Your site can receive qualified visitors and generate revenue without increasing your workload….here’s how

How to Gain Qualified Visitors to your Website
without Increasing your Workload