|
If you’re like most agents, you think of your web site as being your home page URL: for example, www.YourCityAndRealEstate.com. But you can have MANY “web sites” if you treat your interior pages with the same respect as you do your home page. We all get a bit lax when it comes to interior pages. But engines that do deep searching like Google and Yahoo, which account for most all searches done, can rank your interior pages highly, too. However, only if you help them. Haven’t you ever done a search for some nugget of news or data and been sent to some page with an interminably long address like www.BigInfoSite.com/categories/real_estate/michigan/Info/Articles/InteriorPages.htm? Well, that was an interior page having data that matched your search, and the search engine delivered it to you, perhaps even as a first choice. So why not have your interior pages come up like that, too? The way to get interior pages optimized to come up better on search engines is to:
Here’s a few tasks that will help:
Since you should have already applied all of the above to your home page, none of this should be daunting to you. Go test this starting with just three of your topmost ranked internal pages. Give it three months. And just see if doing the above has made a remarkable difference. Remember, if they cannot find your site, they cannot do business with you. So maximize your chances of getting found. Make your internal pages get found, too. These references can also help you with your internal pages: - Google and local city references: (Take all these below suggestions with a grain of salt as things change daily) - Add Google Search to your site
Below are a few examples of Interior Pages that our clients have created. Please enter in these keywords without the quotes. (Please note these results are subject to change at any time!) Entering in “las vegas high rise condos” in Google, LVRealty.net comes up in the #3 position with an optimized interior page for high rise condos. You can see how LVRealty.net created custom meta tags through their Classic Package 3.0 and have this page filled with content. Typing in "hyakumata golf" in Google, C21MyrtleBeach.com comes up in the 4th result with the 'Wood Stork' golf course owned by Hyakumata & Co. Typing in "myrtle beach river oaks condos sale" in Google, C21MyrtleBeach.com comes up in the 3rd result with their site map that they have created. In the 4th position, typing in "dick's bodacious barbeque" comes up with PatHaddad.com's Local Partner Network. Pat's has a page on Dick's Bodacious Barbeque entered in through her Local Partners. Pat received 5 hits to her website in March for simply entering this partner into her website. In the 1st position, typing in "homes for sale in 46032" comes up with an informative page on places of worship in Carmel, IN created by Pat Haddad.
2004 'Most Impressive Advanced Access Website' Contest Welcome to the Most Impressive Website Contest – our second annual promotion that provides YOU - our valued clients - an opportunity to nominate a website designed and hosted by Advanced Access for a special award. This contest is special as it was created last year by our Advanced Access forum members. We are pleased to announce the nomination period for our 2nd annual "Most Impressive Website" contest. Nominations will be accepted from April 1, 2004 to April 30, 2004. The voting period will be the first two weeks in May and the winner will be announced in the May Newsletter. This is a contest voted on by your peers. Voting will start soon and end on May 14, 2004. We will let you know via the Marketing Tips and Advanced Access Forum about voting instructions. Keep in mind there may be many nominations to a particular category! Be sure to enter in a comment that will entice your voters to click on your entry. The winners will be announced in the May Advanced Access Newsletter. Prizes will be awarded from RealEstateABC.com, InternetCrusade.com, and VisualTour.com! These companies are long-time partners of ours and have graciously offered some of their services to you.
|
|
||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Read the following from real estate professionals who are using Advanced Access' Marketing Tips to their advantage:
"Danielle Kunde worked her butt off in helping me get my site up and running! Thank you so much. She is an asset to your company and I have no problem recommending her and your company to anyone!"
Bryan Greenleaf "Just wanted you to know what a great customer service department your company has and special kudos to Leah Lutz for helping me to create a "home value" form for my website. I would like to complement her on the hard work she did and for understanding my questions and putting it all together. That is why I always have recommend your company to any new agents I work with. Also, another kudos to Jeff P. who help me today to finish the form." Marc D. Schwartz
Advanced Access
|
|||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Bill Koelzer is a Web marketing consultant to Web-proficient agents nationwide. He is co-author, with Barbara Cox, Ph.D., of the Prentice-Hall books, "
