Cool Tools, Sites, and Advice

Change Colors

Do this along with me now. Open up your email window. Instructions here are for Outlook Express. Outlook is similar. (I do not discuss AOL here, or “free” emails like Hotmail or Yahoo because those are not befitting a professional to use and you should abandon them if you are using them now. They are beneath you; scrap them today!)

First, click somewhere inside the blank email box to wake it up.

Note that the editing tools atop the empty email box suddenly come alive and darken.

Type a dozen words. Highlight any word with your cursor.

Move your cursor up to the A in the editing bar.

Hover the cursor there and note that the mouseover/Alt tag word that appears, says “Font Color.” Click on the A.

From the palette of colors that drops down, click on a color.

Now go back and note that the word you’d highlighted is now that color.

Try it with all the words you typed.

Change the color by choosing a different one from the same drop down menu.

Amazing, huh? Now you can do it anytime you want, to make part of an email message more noticeable than some other part.

Change Font Size

Notice at the top of your email box’s typing space, on the left side, that there is a long box with a down-menu arrow beside it, and a narrower box to the right of that, also with a down-menu arrow beside it. These are the tools you use for choosing a different font (long box) and making fonts larger (narrower box).

Move your cursor to highlight one or two words you’ve typed for our earlier color exercise.

Now, go to the long box and click the down-menu arrow.

You will see a long list of fonts. Find and click on: “Arial Black,” near the top.

Notice how doing so made your highlighted text become a different font.

Now, go to the small box. Click on the down-menu arrow. Choose “36”

Note how the text became much bigger.

Highlight that same piece of text again.

Go back and choose “18.” See the text grow smaller.

Next week we will go over making your text bolder, italicizing, pasting pictures into emails, inserting links, and putting it all together!

Bill Koelzer is a Web marketing consultant to Web-proficient agents nationwide. He is co-author, with Barbara Cox, Ph.D., of the Prentice-Hall books, "Internet Marketing in Real Estate" and Internet Marketing. Koelzer is also webmaster of Orange County Real Estate - Search MLS, among the most-awarded known Realtor® sites. Contact info: www.koelzer.com or e-mail him at Bill@Koelzer.com


		E-Mail Signatures
	Your e-mail is an extension of your business, so be sure you have an effective signature on all of your online correspondence. Your signature should include your pertinent information, and entice your recipients to contact you or to visit your website. Click here for more details.


		Advanced Access Forums
	Check out the conversation in the new Advanced Access Forum. Ask questions, learn more, and chat with other REALTORS® around the country. To see who's talking, log in to your virtual office and locate the banner on the front page.


		Advertise Your .Com
	Just a friendly reminder about your off-line advertising... Be sure that your website address is on your business cards, print ads, thank you notes, and even your voicemail.


		Past Marketing Tips
	Did you miss last week's Marketing Tip? Don't worry... We save them for you at a special location, just click here to view!






		Intellicards v3.0
	Be sure to check out the fabulous features in the NEW Intellicards v3.0. We know you're going to love the versatility, the incredible new graphics, and the sheer volume of e-cards you can send to your clients and prospects.






		Forward these Helpful Tips
	Please feel free to forward these Marketing Tips to friends and family! If your friends are not subscribers to Advanced Access, they can sign up for our Weekly Marketing Tips RIGHT HERE