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June is National Homeownership Month!
This year it's
about how REALTORS® make the comforts of home available to everyone,
and how REALTORS® get involved in the community that makes it "Good
to Get Home!" Communicating Through E-Mail One of the most important things you can do is check your email throughout the day. Timely responses to your clients can make the difference in their decision about choosing a REALTOR®, or providing assistance to them in the future. When responding to your email inquiries it’s important to maintain a professional persona. Email can be an extremely comfortable medium, making it seem that you have a closer relationship with your recipient than you actually do. This can lead to situations where you will be responding in a rush and could run the risk of sending your email without a proper close. When you are responding to an email, you should be sure you are including ALL of your contact information, which is usually referred to as a 'Signature'. This is important because sometimes your recipients may not recognize your email address. They might not even recognize your first name if that is how you close your emails. How many times have you received an email from someone who neglects to include their contact information, and you have no idea who they are? Even more importantly, your recipient might want to pick up the phone to call you directly, fax you an important document, or visit your website to find a new home that just came out on the market. If your contact information is missing or incomplete, you could be missing out on a sales opportunity. When you don't include your information at the end of every email, you are forcing your prospective client to work harder to contact you. They might have to search their sent items to find your address, go through folders of your emails to locate that phone number, or email you again to ask for that information. Make it EASY for them to find and contact you. If you take even an hour or two to respond back to your prospective client, they may have lost interest! Don't make it hard for people to contact you. Many email programs have a place for you to create your signature file that will automatically appear on every email you create or reply to. You can even create several signatures for different purposes and choose a different one for specific emails you send out. Here is an example of a simple signature: Let me know if you have any questions or problems, John Smith Changing the way you think about
Real Estate! The signature above lists the name, company, phone numbers, and a simple message regarding what they do. The recipient can also click on the website link to find out more information.
"Danielle Kunde worked her butt off in helping me get my site up and running! Thank you so much. She is an asset to your company and I have no problem recommending her and your company to anyone!"
Bryan Greenleaf "Just wanted you to know what a great customer service department your company has and special kudos to Leah Lutz for helping me to create a "home value" form for my website. I would like to complement her on the hard work she did and for understanding my questions and putting it all together. That is why I always have recommend your company to any new agents I work with. Also, another kudos to Jeff P. who help me today to finish the form." Marc D. Schwartz |
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