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This is your Marketing Tip of the Week from Advanced Access! Do you ever wonder how people find your website? It’s kind of a mystery, isn’t it? Well, a company on the Internet has statistics on how people find you on the Internet. For July 6, 2000 the current statistics are:
The full graphic and information is located here: So 80% of your traffic will be from your own marketing efforts. This is why it is very important to display your Internet address and email address everywhere! Is your web address on your business cards? It better be! Advanced Access already submits you to the search engines twice a month. We also hand submit your web site to the main search directories until your site is listed with them. (Meaning: Yahoo, AOL, Netscape, Snap, GO, Infoseek, LookSmart, and others.) Please take into consideration that these public search engines get thousands of submissions a day and it does take time for your site to show up on their results page. Waiting for search engines to find and index your site is very frustrating. Believe me, I know! I do have a solution for you. Did you know that there are search engines that you can pay to be listed #1 when people type in your main keyword? Have you ever heard of the search engine GoTo.com? Seen their advertisments on T.V. or local billboards? Did you also know that GoTo.com is considered to be one of the Top 5 search engines and can bring in an incredible amount of traffic to your web site starting right now? Not many people realize the value of GoTo.com. The best thing about it is that you don’t have to start out with a great deal of money. The minimum amount you have to start out with is $25.00. You also pay per click. This means that you pay a certain amount of money every time someone clicks on your site. The average amount will be somewhere from $0.10 a click to $2.00 a click. This depends on your area. The first thing you need to do is figure out what keywords you would like to buy. Go to: This site tells you how many times a keyword has been searched on in the past month. It will also tell you related words that you might want to consider biding on. Let’s try this out. Type in: Austin Real Estate – Then hit ‘Enter’ on your keyboard, or click on the arrow next to the text box. It will come up with these results:
You can see from the image above that ‘Austin Real Estate’ was searched 621 times in the month of May. *** Please remember that this number might be 50 times that amount for the search engine Yahoo. The second keyword of "Austin Texas Real Estate" was searched 311 times. This keyword might be good to bid on as well. Now that you know what keywords you would like to bid on, let's go find out how much they cost! Let's go to the main search engine of GoTo.com and search for 'Austin Real Estate'. Click Here to find the results! If you look at the first listing, you will see smaller letters telling you the 'Cost to Advertiser: $1.05' - So, if you would like to be the #1 listing for the keyword of 'Austin Real Estate' it would cost you $1.06 every time anyone clicked on your name. Keep scrolling down the page. Do you see the #5 and #6 listings? Look at the difference in the 'Cost to Advertiser'. The difference is nearly $0.40! The fifth listing is priced at $1.00 even. The sixth listing is priced at $0.58. If you took out a bid for $0.59 for the keyword of 'Austin Real Estate' you would then be 6th on the list. Just being in the Top 10 is a great start! Let's check out the keyword of 'Austin Texas Real Estate'. If you go to GoTo.com and type those words in, it will come up on your screen. Click Here to find the results! Since this keyword does not receive as much traffic as the first one, the cost is much cheaper for you! The first listing is priced at $0.41 a click. Still a great deal! Ok, are you wondering how much this will *really* help you? GoTo.com is the default browser on both the Mindspring and Earthlink home pages. Also, GoTo.com results are picked up by other important search engines. If you go to DogPile.com (which is a Top 10 search engine as well) and search on their site, they pull in the first 10 listings of the GoTo results. So, when you pay for listings on GoTo.com, you have the benefit of showing up on other search engines as well. Why don't you test it out for a couple of weeks? The minimum amount of advertising money you have to spend is $25.00. The traffic you receive will be well worth the price. Click Here to Sign up With GoTo.com Before you sign up, you might want to write out on a piece of paper what you want to put for your title and description of your site. You will want your description and title to be better than rest! Take a moment to browse through some of the listings on GoTo.com for your chosen keyword. See what your competitors are saying. Also, see what catches *your* eye. Then, write down what you want your information to say. Don't worry to much, if you want to change it later, you can. Advanced Access
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