Marketing To Your Prospective Clients

Last week we talked about how to keep your prospective clients interested with a newsletter updated on a monthly basis.  We also listed three recommended companies who write newsletters that you can display on your website and also email out to your sphere of influence (SOI).

We also wanted to remind you that if you have Intellicards, which is an additional product by Advanced Access, this product includes a newsletter written by our staff each month among many other automatic email campaigns.  You can pre-program Intellicards to send to all of the members of your address book.  Every time a form is filled out on your website, the contact information is automatically captured to your IntelliC@rd address book as well.  (If you have Top Producer 7i, it does that too!)

While surfing the Net is becoming a national pastime, studies indicate that the average Internet user only returns to a few select websites.  So how do you get them to return to yours? By providing valuable content, preferably content that makes the user want to revisit your site for updated information. However, with the millions of websites offered on the information superhighway, most people need a subtle reminder.

Email marketing is an effective element in your real estate Internet marketing campaign. 

Intellicards - Simply the best email marketing for real estate

One of the best ways to keep in touch with prospects is to provide them with regular and consistent communication through email -- messages that are both colorful and appealing with Intellicards -- an email marketing program created by your friends at Advanced Access.

Who are the best Recipients of Intellicards?

Use your imagination with Intellicards. The program allows you to set up separate address books for different types of prospects. Here are a few category ideas to get you started:

·         Your colleagues in real estate - send information about Broker Open Houses, and notices of new listings on the market.

·         Geographic Farm areas - Intellicards allows you to input as many geographic farm areas as you like - each in its own address book! Send your geographic farm electronic flyers with new homes on the market, and homes you've sold.

·         Sphere of Influence Farm areas - Input a new record for each of your contacts and use Intellicards to keep in touch on a regular basis.

·         Website Sign Ups - Your website can include an email "collector" that allows visitors to sign in and be included in your regular "email list."

·         Family and Friends - You can send party invitations with amusing photos, or notices about family get-togethers with Intellicards. Be creative!

"In August of 2001, Advanced Access helped me design and implement a first-class interactive website and also introduced me to one of their new marketing systems called Intellicards. During the past year, these dynamic and unprecedented marketing tools have enabled me to develop and maintain a flourishing database. The Intellicards have been in many ways the key ingredient that has enabled me to enjoy success during my first year in real estate. Used consistently, these innovative e-cards have generated a steady stream of leads and closed business during the past year."

"Through the help of these dynamic marketing tools, I am currently on pace to close 24 sides totaling over $6,287,000 in gross sales. This translates into over $104,000 in earned commissions!"

John O'Rourke, from Rancho Bernardo, CA
Visit John's website: www.talk2orourke4homes.com

"Advanced Access has definitely added value to our business. We receive numerous compliments on our web site, not to mention dozens of new clients and referrals throughout the year. The crowning glory has been Intellicards. This addition to our marketing has been amazing. Where ever we go and meet other agents from all over Southern California they always say," I love your e-mails, please keep them coming". The Intellicards program has made it so easy for us to send out via e-mail 1,500 full color brochures of our listings in a matter of minutes. No fuss no muss. Everyone wants to know how we do it and how they can get it. Other agents think we are marketing genuises. We really owe it to Advanced Access for making us look so good. Thanks Advanced Access and we can't wait for the next new concept."

Judy & Doug Ross
www.JudyAndDougRoss.com

Customize Your Own Campaigns!

I wanted to highlight a wonderful past e-mail we received from Michele Michaels, a RealtorŪ in Lake Havasu City, Arizona. Michelle uses Intellicards to create her OWN unique campaigns. YOU can create YOUR own campaigns as well!  Click Here to see how she does it!