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Have You Reconciled With Your ’04 Site? (Part 3) Continuing with our New Year’s Resolutions series, this week we are talking about marketing your website. Remember this fact when you are adding the next resolution to your list: you can’t have a successful website without anyone knowing it’s there! Resolution 4 - I will market my website EVERYWHERE Does anyone know you have a website? How are they going to find out unless you tell them? Once you have spent some time familiarizing yourself with your website, learned a little about how to use it, and have added some great content, it’s time to get the word out about your .com! There are several ways you can get your website address advertised, and you should incorporate as many as you can into your marketing strategy.
You can also use third-level domains to highlight the most important features of your website on your advertisements. A third-level domain is a sub name of your site set up in the format of Info.YourSite.com. You link that to a specific page within your website so when people type the address in their browser, they are taken DIRECTLY to that page. For example, create a third-level domain that points to your listings, by setting up Listings.YourSite.com, or Homes.YourSite.com and linking that to your featured properties. Or, if you specialize in relocation and have added an information page dedicated to your relocation prospects, create a third-level domain for that page called Relo.YourSite.com. The KEY with third-level domains is to advertise them. Include these on your specialized marketing tools. If you have materials for relocation prospects, include your “Relo” third-level domain on those materials. Your relocation info sheet can say, “For RELOCATION information and help visit Relo.MySite.com”. Make a list of your most important website features and create third-level domains for those and ADVERTISE them on your marketing materials. It’s a great way to direct people to the information you want them to see FIRST!
Read the following from real estate professionals who are using Advanced Access' Marketing Tips to their advantage: "I just want to tell you how much I love your program. I had a
website before where every time I wanted to change something, I had
to email them and they had to do it. I had almost no control. (That
website company went out of business. I wonder why!) That is why I
started looking around and found you. I love the fact that I have
control over the content and am able to add pages, change buttons,
etc. and customize my website to be more like me. For example, I
have a section on neighborhoods that I specialize in on my website.
I wanted to do this on my previous website, but they were going to
charge me to update it every time a home status changed, ie. active,
pending, sold, in one of my neighborhoods. I love the fact that I
can do that myself, when I want and as often as I want. I have had
your website for about a year and love it. I continue to add pages
and more information as I have time. It is unlimited what you can do
if you just use a little creativity. Thank you Advanced Access for
letting me have control of my website!"
Advanced Access
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