Real Estate Websites by Advanced Access
 

The Email Dilemma: “What’s best for my business?” 

E-mail Forwarding vs. E-mail Hosting

In April 2004, Advanced Access expanded its network capacity to accommodate two forms of e-mail: E-mail Forwarding and E-mail Hosting (POP3).  By presenting you the opportunity to have your email both ways, you can now choose the method you feel best serves the interests of your specific business needs.

E-mail Forwarding:

  • Create unlimited e-mail masks.
  • Create a catch-all e-mail mask to catch “anything@yourdomain.com”.  This will catch all e-mails that are not sent to an e-mail address you have otherwise created in your Mail Center.
  • Create auto-responders

E-mail forwarding (also commonly referred to as e-mail “masking”) acts as a temporary net to catch e-mails sent to “something@yourdomain.com”, and then forwards them on to your actual destination e-mail account.  For example, say you have a Yahoo e-mail account that you really like using, but you want to be able to advertise your e-mail using your website address.  You could set up an e-mail mask of “Jane@YourWebsiteAddress.com” and forward that to your “jane12345@yahoo.com”.  This way, you are serving the following purposes:

  • You are still able to maintain the e-mail account you are most comfortable using without the need to learn a new system.
  • You can brand your website with your e-mail (rather than advertising your e-mail provider’s website).
  • You can provide all your potential and existing clients with a single e-mail address that is (a) easy to remember, and (b) won’t ever change as long as you own your domain name, even if you change e-mail providers.

Caught in the ‘Safety Net’?

With all these advantages to e-mail forwarding, there are potential drawbacks to having your e-mail masked.

SPAM and virus e-mails run rampant across the Internet these days.  Because of this growing issue, e-mail providers must make every possible effort to guarantee that their clients will have efficient delivery times for their e-mails, while still ensuring that their clients’ inboxes don’t get slammed with a bunch of ‘junk mail’.  At this point in time, this effort, unfortunately, can not be 100% guaranteed by any e-mail provider.  While some SPAM and virus e-mails may still make it passed the hundreds of safety nets e-mail providers have in place to catch them, some of the e-mails that you DO wish to receive may also actually get caught in these safety nets.  This can include messages forwarded through an e-mail mask.

The Black Hole

Some of the measures e-mail providers take include actually blocking entire mail servers from sending to your e-mail’s intended destination server, as opposed to just blocking e-mails based on their content.  RBLs (Real-time Blackhole Lists) are lists of what are referred to as “known spammers”, mail servers that have built a reputation for sending excessive amounts of suspected junk (unsolicited) mail.  Unfortunately, there can be servers that are not relaying junk e-mails that are on these lists as well, so they will also be blocked.  This means that forms from your site may be considered as unsolicited by YOU and so they can be blocked.

Example:  Bob@BobsFineHomes.com is set up as a mask that is forwarding to bob54321@yahoo.com.  If joe12345@aol.com sends an e-mail to Bob@BobsFineHomes.com that e-mail must first be received and accepted by the provider of the e-mail forwarding service for “@bobsfinehomes.com”.  Upon accepting the e-mail, the server for must then turn around and resend the e-mail to the destination server, where the true e-mail account is hosted (in this case, bob54321@yahoo.com).  This means that e-mails sent to an e-mail mask can first be delayed or blocked by the server managing the e-mail mask (Bob@BobsFineHomes.com).  If the e-mail is received and resent by the first server, the e-mail has yet a second chance of being delayed or blocked by the server hosting the true e-mail account (bob54321@yahoo.com).

E-mail Hosting (POP3):

  • Create up to 5 e-mail accounts. *
  • Each e-mail account can hold up to 5 MB of space.*
  • Automatic permanent deletion of e-mail messages in the “Deleted Items” after 6 weeks to ensure you stay under your 5 MB.
  • POP3 capability so you can manage your e-mail through Outlook, Outlook Express, or another POP3-ready e-mail client.
  • Create auto-responders

If you are using our e-mail hosting, we highly recommend setting this up through Microsoft Outlook or Outlook Express.  This will provide you several convenient and efficient ways of managing your e-mail.  It will also help ensure that your maximum quota of 5 MB is not reached, since your e-mail will only be limited by the available space on your computer.

To edit your e-mail preferences and settings, please visit the Mail Center feature in the Domain Manager section of your Virtual Office. 

*If your needs require more than 5 e-mail accounts or more than 5 MB of space, we recommend Internet Crusade’s eMailPLUS service.  For more details on this service, please CLICK HERE.

 

Read the following from real estate professionals who are using Advanced Access' Marketing Tips to their advantage:

"I just want to tell you how much I love your program. I had a website before where every time I wanted to change something, I had to email them and they had to do it. I had almost no control. (That website company went out of business. I wonder why!) That is why I started looking around and found you. I love the fact that I have control over the content and am able to add pages, change buttons, etc. and customize my website to be more like me. For example, I have a section on neighborhoods that I specialize in on my website. I wanted to do this on my previous website, but they were going to charge me to update it every time a home status changed, ie. active, pending, sold, in one of my neighborhoods. I love the fact that I can do that myself, when I want and as often as I want. I have had your website for about a year and love it. I continue to add pages and more information as I have time. It is unlimited what you can do if you just use a little creativity. Thank you Advanced Access for letting me have control of my website!"

Kim Hughes

Beth Daley says:
"You are all terrific!! I love Advanced Access, and highly recommend you to all of my associates! Please keep up the good work!"


James Daniel says:
"I just would like to say that AA is the best! Your customer service has always been top notch no matter who the rep is. I brag to my colleagues in the office about you guys when they ask who did my site. Many thanks!"
 

    
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Advanced Access
8101 East Kaiser Blvd, Suite 300 Anaheim, CA 92808
Toll Free: (866) 518-1571
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Email: Support@AdvancedAccess.com
Website: www.AdvancedAccess.com

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