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It’s My Party And I’ll Cry If I Want To! It can be hard to remember everything that needs to be accomplished when you’re planning a social gathering. Parties need pizzazz, they need imagination; the ideas rush to your mind! As the day grows closer reality sets in; you need more than imagination, you need paper plates, cups, napkins - you need to send out the invitations! Invitations…the key to any successful party. You are excited to announce your gathering so you get started on those invites. You know everyone will come; after all, you have pizzazz! You’re quite busy, so you get to your address book, address the invitations, and get them in the mail. The day arrives; you have paper plates, cups, napkins, decorations. Everything is in order. You have a sneaking suspicion you forgot something but you’re sure it will all work out. You’ve worked so hard, it has to go well. And then, the worst happens: no one shows up to your party. You retrace your steps…what could have gone wrong? And then it hits you…did you ever fill in the important information on the invitation? The date, time, location…none of it was on there! As a busy Real Estate Professional it is hard to remember to dot all of your “i’s” and cross all of your “t’s”. Certain details can go unchecked, but we hope the important ones are all in order. You may have plenty of “pizzazz”, but if no one knows how to contact you, you will miss out on the business that would otherwise be coming your way. Email is often where this communication breakdown occurs. In all the rush of the day, you may send out an email with valuable information such as a CMA, or details for a property. But at the bottom you forget to identify yourself; to give that prospect a quick way of reaching you. If that person doesn’t recognize your email address, they may just delete your email. They also may move on to another agent because their email came with a phone number, a link to their website, etc. Losing a prospect can happen that fast. When you don't include your information at the end of every email, you are forcing your prospective client to work harder to contact you. They might have to search their sent items to find your address, go through folders of your emails to locate that phone number, or email you again to ask for that information. Make it EASY for them to find and contact you. Don’t miss out on the party; include the important information! Here is a sample email signature to get you started: Please feel free to contact me with any questions or concerns, I would be happy to assist you!
Joe Agent
Changing the way you think about Real Estate! The signature above lists the name, company, phone numbers, and a simple message regarding what they do. The recipient can also click on the website link to find out more information.
Read the following from real estate professionals who are using Advanced Access' Marketing Tips to their advantage:
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