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Email Etiquette It is important in life to practice ‘good manners’. Email is an especially important communication tool in which our good manners are the key to effective communication. Communication is about 90% body language (gestures, etc) and about 8% tone of voice. Since email contains no vocal inflections, no body language, and no facial expressions or gestures we are removing 98% of our communication tools when using email. Following are some tips to practice proper email etiquette. Keep it to the Point When composing an email it is necessary to stay on topic. If you keep to your subject matter you are more likely to keep the attention of the reader. When replying to an email, be sure you aren’t asking questions that have already been answered. Also be sure to stay on that email topic. If you need to discuss something else with the sender of that email, send a separate message. Remember to keep your ‘Subject’ line on topic as well; this is like the ‘title’ of your email. Don’t Lose and Confuse An email that is full of grammatical and spelling errors is difficult to read. If your sentences aren’t properly punctuated, etc, you will lose and confuse your audience. Utilize the spell-check feature prior to sending any emails. Don’t be Hasty Let’s face it, it’s hard to please all of the people all of the time. Emails are not going to all be pleasant. Don’t be hasty; never send an email in anger. If you are upset and need to get all of your thoughts composed, open a Word or Notepad document on your computer and type everything there (if you type it in your email, you may accidentally send it and regret it later). Then, let yourself cool off, come back to the document and make it appropriate for sending. Then paste it into an email or reply email and send it. Privacy Privacy Privacy When sending an email to multiple recipients, use the BCC (blind carbon copy) option. BCC means that a copy of a message will be sent to each recipient without their addresses showing on the message for all others to see. CC means that all email addresses will be visible to others; it is frowned upon to use this option, especially for professional emails. DON’T SHOUT! Typing in ALL CAPS is considered shouting in an email. CAPS should only be used for emphasizing certain words. It’s best to avoid CAPS completely by using another means of emphasis, such as italicizing, underlining, or bolding text so that nothing in your email is misinterpreted as shouting. READING ALL CAPS IS ALSO HARD ON THE EYES AS YOU CAN SEE…so be considerate and use proper capitalization. Email is for Humans Email is meant to be read by another person on the other side. Don’t write as if a machine is receiving your email; write polite and concise messages to effectively communicate.
Read the following from real estate professionals who are using Advanced Access' Marketing Tips to their advantage:
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