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Creative Content Produces Results One idea that has been quite successful for many of our clients is adding pages with photos and information about local communities. Check out the following websites for some great examples: www.fredsprescott.com - Fred Prescott has an extremely creative section for his community listed on the front page of his website. The main areas that he works are highlighted and 'clickable', which go to content pages that enhance his website as well as attract buyers. With the Page Manager program you can create any type of page you wish which will add unique and helpful content that will help you in the search engines. www.realestatemanhattanbeach.com - Dan Byers worked extensively with his Page Manager to add content to his website. Click on the Neighborhoods button in middle of Dan's home page. Dan's neighborhood pages indicate his wide-ranging knowledge of the Manhattan Beach real estate market. Although you may not want to spend as much time on your pages as Dan, you can use his work as an example for your own community pages. More examples of content rich sites: www.realestate-orlando.net - Click on Testimonials to see a creative use of the Testimonials program! www.torellirealty.com - Click on "Costa Mesa Chat" for a fun and informational page about community events. www.joannscaduto.com - Click on any of the hyperlinked cities on her homepage. YOU could create a page including all the different attractions in your area. Identify something that makes YOUR area special, and set up a page to highlight the features (mountains, parks, beaches, hiking trails, cool places to visit, etc.) Special Interest Pages Make YOU More Interesting Do you golf? Create a page with pictures of you and family or friends golfing in one of your local golf courses with links to Golf websites. Display a few funny Golf jokes and add a form that asks visitors to send you more to add to the collection. This is a GREAT way to get more contacts! (Of course you can substitute ANY sport for golf.) ADD SOME TEXT about your day of golfing, your scores, how well (or badly) you played, how long you have been involved in the sport, and more. Remember, adding the text will help your website to be listed higher in the search engines. So you're not into sports. Do you Cook? Add a recipe page! Create a form as a way of encouraging your visitors to submit their own favorite recipes! As with the Golf Joke form, this is a good way to obtain contacts! Here are a few more ideas for custom content pages: Do you attend a Church, Synagogue or Mosque? A helpful "Places to Worship in our Town" will be a handy resource for residents and visitors alike. Or, give your own church some publicity with its own special page. Are you in any clubs? Create a page that contains a list of the clubs in your area with links to their websites. OR, create a page about the club YOU belong to, with pictures of the members, lists of recent activities, and more. Do you Ski? Set-up a page with a description of your favorite ski lodges in the area, with photos, directions and special events. Do you Read? What are your favorite books? Who are your favorite authors? Create a Poetry Page with a form to encourage aspiring poets to submit their work. If you love to go to movies, set up a Movie review page! The possibilities are only limited by your imagination. Contests are Always Winning Ideas People LOVE to win something, so why not sponsor a contest on your website. If you're uncertain how your contest will be received, you could try it out once, and if you found it was successful you could start a regular quarterly or monthly contest! (Make sure your state rules apply!) Here are some Ideas for Fun Contests: Ask your visitors to submit their favorite recipe and you choose the winner! The winner could receive movie tickets, a cookbook, gift certificate to a local restaurant, etc. Kids' contests are always fun to sponsor and well received by the parents. Ask the kids to submit their favorite drawing (their parents would most likely do this for them) and the prize could be a gift certificate to a local toy store. OR you could sponsor a simple contest on your site to let your visitors know that if they fill out your guestbook they will automatically be entered into a contest to win a Grand Prize of... Dinner for Two at a local restaurant, Movie tickets for two, Lift Tickets, Concert Tickets, Tickets to a sporting event, and MORE. ** Please check rules and regulations for your particular state regarding contests. Or make a page of all your favorite things... Favorite Sports Team Make Your Visitors WANT to MEET YOU! Some of these ideas may sound a bit corny but these are the things that make you UNIQUE, and it helps your visitors relate to you as a person. Your website is the place to present yourself in the best light. If your visitors see you as an "interesting person" as opposed to just a face on the Internet, they will be more likely to choose YOU as their real estate representative - someone they would enjoy meeting and working with. Why do people search the Internet for homes? 1. It is easy and quick If your visitors can get to know you as a PERSON through your website they will be more likely to contact you. Your about page is not enough for someone to make this decision. YOU are the product that you are selling; not just properties. Therefore, YOU should be presented throughout the site. Remember, people like to see things that are attractive. USE PHOTOS! People love to view beautiful pictures of properties. Use them sparingly, though, as they will make your page load more slowly. ONE LAST THING... when adding content to your website, be SURE your contact information is very clear and easy to find. Make it seem very warm and inviting (and EASY!) for people to contact you for additional information. If you have more specific questions regarding adding new pages and content, please visit our Advanced Access Forums, located in your Virtual Office. Some of the conversations relate to new items you can add to your website and other Realtors® around the country have some incredible ideas! ATTENTION ALL FLORDIA ASSOCIATION OF REALTOR® (FAR) WEBSITES! All Advanced Access clients who are also members of the Florida Association of REALTORS® are reminded about this year’s 7th Annual Florida Realtor Magazine/Florida Real Estate Headlines Website Contest. The annual event has opened nominations, and ALL entries must be received on or before WEDNESDAY, JUNE 1ST, 2005. Categories include either the Sales Associate Category or the Real Estate Company Category. The contest’s panel of distinguished judges will pick 10 winning Websites in each category based on content, value to the users, ease of use and mechanisms for effective lead generation. To enter your Website TODAY, you only need to e-mail the Internet address of the Website, together with the name, company and phone number to: All entries need to specify whether they are entering in the Sales Associate Category or the Real Estate Company Category. Winners receive two round-trip airline tickets (restrictions apply) to anywhere in the continental United States and are profiled in a future issue of Florida Realtor Magazine. Questions?...Contact Doug Damerst, Editor-in-Chief for Florida Realtor Magazine, at (407) 438-1400, Ext. #2322, or be e-mail at
FLRealtor@far.org |
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Read the following from real estate professionals who are using Advanced Access' Marketing Tips to their advantage: Bob O'Connor says:
Advanced Access
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