Statistics have shown that the primary reason consumers surf the Internet is to view property listings. Now that they've found YOUR website, what makes them want to stay? We all know the Internet has changed the real estate industry and revolutionized the way consumers view properties. But the bottom line is that this business is still all about personal relationships. Why would your website visitor want to buy or sell property with you as their representative? Your personality should shine throughout the pages of your website and help your visitors make that important decision that YOU are the REALTORŪ they want to do business with.  

Your website should state who you are, what you do, and be CLEAR about how you can SERVE your online visitor the moment they enter your website. Try to be a problem solver. Your online visitors have a problem. They want to find the PERFECT home at the PERFECT price in the PERFECT location. Show them how YOU will be the solution to their problem.

Don't be afraid to tell "YOUR" Story

Let your prospective clients know a little bit about you. Don't be afraid to get a little "personal" in telling your story. We all love to read stories about people - that's why so many of us read People Magazine! Some of our clients tell us that they have nothing interesting to say, but once they take a moment to think about their background, they find there's an engaging story to tell. 

You never know how something you write about yourself will affect your visitors and make them want to meet you. Perhaps you like dogs, or were in the boy scouts, or have two children in soccer, or volunteer for a charity your visitors are familiar with. Some of these details may seem trivial, but your prospects may feel more comfortable working with you because they relate to you on a certain level.

"I have received many customers from my website but the one I best remember was a lady from Indiana. She was surfing the web for an agent in Mobile, Alabama to list her home. When she found my name she immediately knew it was a perfect match. You see, her dog's name is Casey and her favorite aunt is named Margie. So she chose me, Margie Casey, to list her home. I sold it and made over $3,500.00 on that one sale just because she saw my name and website. Besides the money, I have made friends with her and her husband. Thank you Advanced Access for making me stand out." - Margie Casey, Mobile Alabama 

Here are a few more examples of POWERFUL 'About' Pages:

Include Testimonials - They're POWERFUL

After sharing how you got started in the real estate business, let your visitors know specifically how you can help them with their needs. Be sure to include your specialties, designations, and your experience in the community. Let them know that you are BEST qualified representative of their real estate needs. If you have a few handy, why not include a few testimonials within the paragraphs of your story. 

Including testimonials in your website is a smart idea because it provides "instant credibility." When you proudly display your designations and awards, your clients will be impressed; however, when the compliments come from other sources, they will believe even more in your ability to provide the service they need. Why brag about yourself when your clients can do the bragging for you? Testimonials will allow the visitors to your site to know what your past and current clients are saying about your services, therefore increasing their confidence in you, resulting in repeat traffic and sales. 

Cinda Toale says:
"Kyle was SUPER!!!!!! Very knowledgeable, gracious, and ever so patient!!!"

Cathy Gizella says:
"Randy Smith was fantastic. He helped us with all our questions and needs. I would recommend him to anyone who needs help with their website. I cannot say enough about him. He's the bomb!"

Georgia Cline says:
"Aaron was EXTREMELY helpful today on a HTML coding issue. He is not only very knowledgeable, but very professional while dealing with customers. It was a real pleasure to work with him."

Jennifer Tynes says:
"I called this morning to follow up on a call I made yesterday regarding all of our listings not showing up on our website. Instead of putting me on hold or saying I will transfer this to the tech people, he investigated the problem and fixed it. I was very impressed with his willingness to find out what the problem was, as well as his friendly nature. Thanks Jeremy!"