|
Bring On the LEADS! Many of our clients enjoy the benefits of participating in the Advanced Access Forums. The forums are a real estate “think tank” of sorts open to our clients for sharing ideas, asking for help, and just learning more about your website in general. Topics discussed on the forums range anywhere from CMA’s and marketing advice to email or a good joke needed every now and then. A camaraderie has developed among our forum members that has continued to knit the ties of the Advanced Access family even closer together. Recently we held a “Mini Contest” in the Advanced Access Forums. The contest was spurred by a recent peak in questions about lead generation. We asked our forum members to post their best ideas for generating good leads. As times continue to change, there must always be new and improved ways of reaching those in your market. Sometimes these ideas are simply a throw back to the “good old days” (you know; BEFORE computers), while some ideas are right in front of you waiting to be used within your website. We chose the top four ideas, and awarded one ‘Honorable Mention’ in our contest….and the winners are: First Place: Gene Carey for his lead generation form Gene Carey of Grayslake Real Estate utilizes Secure Area to obtain leads of a higher quality with a search criteria form that precedes his MLS search pages. His form does not require a phone number, and yet he gets excellent results! The key is making the form appear as little like a ‘registration form’ as possible. His search criteria form is the standard Advanced Access Dream Home Finder form with some modifications. The Secure Area type he uses is called ‘Single Password Login’ which allows access to a section using a universal password. How do his visitors obtain the password? They must fill out the form, then upon submission, the password will be automatically emailed to them. The secret: this requires the visitor to enter a valid email address. Gene says, “Adding additional criteria items will get results like the following [see below] which will allow you to send them listings that better meet their criteria without making their phone number mandatory”
Areas:
Libertyville Instructions for utilizing a lead generation form similar to Gene Carey’s can be found in our recent Marketing Tip. Second Place: Matt Scoggins for his drive thru idea Matt Scoggins, webmaster for Louise Scoggins of Atlanta Real Estate says, “When going through the drive-thru in the morning to get your coffee or breakfast, pay for the person's bill behind you and leave your business card with the cashier to give to that person.” Third Place: Charles for his charity involvement idea Charles, webmaster for Jacqulyn Richey of Las Vegas Real Estate says, “Volunteer at a charity! As some of you may know, my wife and I are very active in animal rescue in Las Vegas. Jacqui has ended up with dozens of clients referred through people that have adopted a cat or dog from us, some even before she was a realtor. Not to mention all of the animal lovers that choose her because she does animal rescue. Plus you are giving something back to the community and that is never a bad thing.” Fourth Place: Ken Smith for his door knocking idea “with a twist" Ken Smith of Arlington Heights Real Estate says, “Door knocking with a twist. I plan on going out with flyers describing NAR's relief efforts and where money can be sent. This will get me in front of people and add to my market presence without having to talk about real estate. It will also show what Realtors are doing to help out in this time of need. Helps the victims, helps my name brand, and helps Realtors in general with their reputation. Also wanted to add that one mass e-mail to past clients and family got 6 responses of donations. This is in 24 hours and I know some people haven't even looked at the e-mail yet. Let people know about NAR's effort as they are the only place that 100% of your money will make it to the victims.” Honorable Mention: Dan Hill for his tricked out golf cart
Dan Hill of
Phoenix Real Estate uses his golf cart as a mobile advertisement.
He has acquired quite a few listings due to this marketing technique. REALTORS® Relief Efforts for Hurricane Katrina For more information about how to donate, please visit the following links: REALTORS Relief Effort News Page Contributions
Now Being Accepted to the REALTORS® Relief Foundation You may wish to add
a section to your website about the NAR Relief Fund. With 100% of any
contributions going straight to disaster relief, make every penny
count. The staff and management at Advanced Access would like to express our sincerest condolences to all who have been affected by this tragic natural disaster. To our Advanced Access family in the affected area – some of whom we have not yet heard from – our thoughts and prayers go out to you and we wish you the very best. Hurricane Rita In support of our little friends...
Click here to visit
the Humane Society of the United States for information on animal
rescue efforts in the wake of Hurricane Katrina, and preparation for
Hurricane Rita. |
|
|||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Read the following from real estate professionals who are using Advanced Access' Marketing Tips to their advantage: Lois Givens says:
Advanced Access
|
||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
