#288

Real Estate Websites by Advanced Access

Domain Name News!

Don't lose your domain name to cyber-squatters.  Be sure your contact information on your domain name record is up-to-date.
 

Listings Updated Daily On Your Website!

QuickHomes® & our IDX Solution are helping clients nationwide!  Here are the latest MLS’s that Advanced Access downloads: NORIS in OH.  Click here to view our current MLS downloads to find out if QuickHomes is available in your area.  For more information about QuickHomes and our IDX Solution, please visit this link.
 

E-Mail Signatures

Your e-mail is an extension of your business, so be sure you have an effective signature on all of your online correspondence.  Your signature should include your pertinent information, and entice your recipients to contact you or to visit your website.  Click here for more details.
 

Advanced Access Forums

Check out the conversation in the Advanced Access Forums.  Ask questions, learn more, and chat with other REALTORS® around the country.  To see who's talking, log in to your Virtual Office and click on 'Support Center' then Advanced Access Forums.
 

Past Marketing Tips

Did you miss last week's Marketing Tip?  Don't worry... We save them for you at a special location, just click here to view!
 

Intellicards v3.0

Be sure to check out the features in the fabulous Intellicards v3.0.  We know you're going to love the versatility, the incredible graphics, and the sheer volume of e-cards you can send to your clients and prospects.
 

Forward these Helpful Tips

Please feel free to forward these Marketing Tips to friends and family!  If your friends are not subscribers to Advanced Access, they can sign up for our Weekly Marketing Tips RIGHT HERE.
 
 

Tips for Improving Handwriting

by Bill Koelzer

This article is for you if you have ever had someone have to ask you what something says that you wrote.

Let's cut to the chase -- if you have bad handwriting, there is a certain stigma our society places on you. On the other hand, if you have good handwriting, you will be judged as a person of precision, one who is careful, exacting. If you set your bad penmanship alongside the good penmanship of even a lesser skilled real estate agent--seeing nothing else--a consumer could likely select the other agent and not YOU!

If nothing else, that scenario should make you think about writing neater and more legibly.

Sloppy handwriting can be frustrating and wastes people's time. You cause people to have to come back and ask you to tell them again what you meant...that is if they decide to come back and ask.

Studies abound showing that students with better handwriting get higher grades on papers they hand in. Want to hear something bizarre? Students who hand in papers with good handwriting often get better grades--all other things/answers being equal--than students who use a computer and TYPE their papers.

How can that be? Well, the researchers thought that perhaps the recipients of the handwritten communication, in this case, teachers, may have felt a closer bond with the writer simply due to the intimacy of the writing, awarding him more merit for his clear writing since so few supply it. Hmmm, is there a message in there for you?

Listen, penmanship truly is an art form, and believe it or not, they still have state and national contests in penmanship.

So you're not neat, right? That may not matter. You can be a messy writer and still be legible. The two do not necessarily go hand in hand. If you are someone who writes prescriptions, you likely need to be at least legible, even though most would call what you do "sloppy."

However, I think that everyone ought to write neatly and legibly just out of demonstrating respect for others and thus, showing good character in life. When you look at it that way, your sloppy writing could be insulting to others.

There are four factors in handwriting that add up to legibility:

  • Shape
  • Slant
  • Spacing
  • Size

What area is your weakest?

If for no other reason than an edge up on others, consider improving your handwriting skills.  Here are a few tips to take you on the road to beautiful and legible penmanship.

  1. Stop being unconscious and "on automatic" when you write. From now on notice what you are scrawling on the page and think, "orderly, legibly," when you form the letters and words. Think of the person who must read whatever you are writing.
  2. Don't write with your fingers and "draw" the letters ... a finger writer plunks his wrist on the paper then picks it up and moves it repeatedly as he moves down the line. Your fingers should serve as guides, driven by much larger muscles than just your wrist.
  3. Notice what muscles you use when you write … go ahead, try it now, and then come back here. You should be using your forearms and shoulders in a great, coordinated flowing motion.
  4. Be sure to hold the pen between the thumb and index finger. The barrel should rest on the middle finger. Do not hold the pen almost evenly between the thumb and the index and middle fingers, because that gives you wobbly control and stresses out the underside muscles of your wrist.
  5. Don't strangle your pen by squeezing it to death. Grip the pen loosely.
  6. Writing at an angle leads the eye across the paper -- so whether you are writing in print or cursive -- your note will be a fast read.
  7. Practice making "air letters." Yes, just form the letters in the air in front of you. By making them big this way, you start getting the feel of using the bigger muscles in your arm and shoulder that you should use when writing. (Please don’t do this in front of clients or other agents…they could think you're a whacko).
  8. Never again lapse back into rotten writing! Much of the writing that agents do is on important contracts that, because they can lead to legal action, need to be explicit in meaning and understandable to all.

Lesser writing is done on sticky notes to assistants, team members, family, and as fax cover sheets, but should still be given the same considerations.

Sloppy writing is not the mark of a master marketing communicator. Follow the exercises above and you, too, can become a legible, maybe even a neat and tidy, writer. If you do, the world will surely give you a nice hand!

Bill Koelzer is a Web marketing consultant to Web-proficient agents nationwide. He is co-author, with Barbara Cox, Ph.D., of the Prentice-Hall books, "Internet Marketing in Real Estate" and Internet Marketing. Koelzer is also webmaster of Orange County Real Estate - Search MLS, among the most-awarded known Realtor ® sites. Contact info: www.koelzer.com or e-mail him at Bill@Koelzer.com

Printer-friendly version of this Marketing Tip (article only)


Advanced Access
8101 East Kaiser Blvd, Suite 300 Anaheim, CA 92808
Toll Free: (866) 518-1571
Monday - Friday, 7:00 am - 6:00 pm (Pacific)
Saturday & Sunday, 7:00 am - 4:00 pm (Pacific)
Email: Support@AdvancedAccess.com
Website: http://www.AdvancedAccess.com

Back to Main Page