Domain Name News!
Listings Updated Daily On Your Website!
E-Mail Etiquette
Advanced Access Forums
Forward these Helpful Tips
Flattery Will Get You Everywhere
Flattery will get you everywhere. Giving praise is often neglected. When was
the last time you took the time to call someone to thank them about a service
they performed for you? Or, in this generation, emailed a nice testimonial?
A quick example from four years ago...
I was working on some problems regarding my house loan with the lending
company so I called the Customer Service department for assistance. The woman I
spoke to was very nice and was able to solve my problem. If I recall correctly,
it was an extremely irritating problem. When I got off the phone, I composed a
short email to their Info@ email address about how happy I was with 'Debbie',
how wonderful she was to work with, and how much I liked their service. My
regular signature was on my email. Ten minutes later I received a phone call
from a VP to thank me for my email, ask for the last name of the rep, and asked
my permission to post my testimonial on their website.
Now, that was simply a loan website so how can you use this strategy to your
advantage with your local community?
Think about local businesses in your area to network with. How can you
successfully approach them? Do you want to start off with a mutual referral
relationship; reciprocal links? Or, are you looking to advertise on their
website? That would most likely depend a lot on how their current website is
structured.
These sorts of relationships are not only important to the success of your
business (networking is a business survival tool) but they are also vital for
the success of your website. We have been speaking a lot lately about the
importance of quality links coming in and out of your website, and creating
healthy partnerships will increase the chances of you being able to open the
door for a meaningful link exchange. If you need help finding businesses
in your area that would be helpful to your website visitors check out our recent
Marketing Tip on
quality link resources.
When making contact, consider who will be receiving your email. Are you sending
it to a business? Maybe you should phrase it with some sales questions to start
off with, which would ensure that your email gets read. Let's say you are
writing to a local moving company, you may wish to inquire about their days of
business, any discounts available, if they provide boxes. Then, maybe follow it
up with a nice compliment; maybe referencing a friend who used their services
and were pleased. Then, bring up the fact that you have customers that you would
love to refer and ask if they would be interested. You know that being in the
sales business requires that you get your foot in the door. Hopefully they would
respond to your polite email with more interest and you can continue the
conversation.
No response to your email after a few days? Pick up the phone and give them a
call! Follow your email as a guide and turn on the charm.
Does anyone have any more suggestions or ideas on how to build these
relationships? We have a thread going in our Advanced Access Members Only Forum
where you can get some additional ideas and even post your own.
To access the Forums, login to your Virtual Office, click on Support Center, then Advanced Access Forums. You will be logged in automatically.
Printer-friendly version of this Marketing Tip (article only, no graphics)
Most Impressive Website Contest
Ends Soon!
Thank you for continuing to
vote for your
favorites in our contest! Remember to cast your votes by Saturday July
8th by 11:59pm (Pacific Time).
Good luck to all of our finalists!
Advanced Access
8101 East Kaiser Blvd, Suite 300 Anaheim, CA 92808
Toll Free: (866) 518-1571
Monday - Friday, 7:00 am - 6:00 pm (Pacific)
Saturday & Sunday, 7:00 am - 4:00 pm (Pacific)
Email: Support@AdvancedAccess.com
Website: http://www.AdvancedAccess.com