#300
300th Marketing Tip!
Advanced Access remains committed to your success week after week and year after year. We are happy to celebrate six years of Internet marketing and industry specific emails by sending you our 300th Weekly Marketing Tip. Today we will review some of our favorite Marketing Tips, and of course, the most important tips...
A Retrospective on Links
Over the years we have been educating you about the importance of links to the success of your website in the search engines. For example, in 2000 we began chatting about something called "Link Popularity". Link Popularity was then defined as getting as many other websites to link to yours as you can. And generally the payment for such links was linking back, or reciprocal linking. This practice has evolved a great deal, and search engines have modified their policies regarding links, how they are placed on a site, and how they are "exchanged."
As link exchanges changed, we advised you to exchange links with related businesses to make the links more relevant to the search engines. Thus began a new phase of our Marketing Tips with the real estate agent Link Popularity Update. As time went on (about 2 years or so) many of our clients were exchanging links with one another at quite a pace.
Throughout this whole time we have always recommended that you seek out quality links above all, but of course it was so easy to just exchange links with other Advanced Access clients by following our instructions each week in our Marketing Tips. So, for many, the only link exchanges that existed were between their site other Advanced Access client sites. Over time this has raised some 'red flags' for some top search engines, and has the potential to raise some eyebrows in others. So in May of this year, under the advice of our consultant and search engine industry expert, Greg Boser, we stopped our Link Popularity Update as the first step in rectifying these issues within the link network among our clients.
We have continued to advise you to seek out quality links and to dissolve your links with other real estate agents (particularly other Advanced Access clients) in an effort to avoid potential issues with Google, and any issues already occurring in other search engines such as Yahoo. And to help you move ahead we most recently talked about ways to find better links that are still related to your industry and how to approach potential link partners. We will continue discussing better ways to add links to your site in future Marketing Tips, and we have many threads in our Forums where you can get great information as well.
Lesson Learned? Remember to delete those agent to agent links, they are hurting your placement in Yahoo and have the potential to affect your placement elsewhere.
Weekend Customer Support - 1 Year Anniversary
On July 15th 2005 our Customer Support team officially began providing weekend support. Our weekend hours are 7 AM to 4 PM Pacific Time. We also expanded the call center to accommodate more representatives. We are still growing and adding more members to our team to serve you better. Read about our expansion here http://www.advancedaccess.com/marketing/marketing252.htm
HTML Tips & Tags
For those of you who have always wondered how you can add a little flair to your pages and listing descriptions, you may want to check out our mini HTML "crash course" Marketing Tip. HTML is much easier to use than you might think, and this is a guide designed for the absolute beginner. http://www.advancedaccess.com/marketing/marketing272.htm
It's Not Too Late for New Year's Resolutions!
In January 2006 we kicked off the year with a Marketing Tip that gave you a list of ways you can really improve your website for success. Many of you have already started on this "checklist" but some of you are still waiting. Why wait any longer? Check it out in its own section of our website. This article will be updated regularly so it is always current http://www.advancedaccess.com/findhelphere/high-gear.html
In January of 2005 we features a series of tips designed to help you make a personalized plan for giving your website the attention it needs so it can be more effective. Check out all four tips here http://www.advancedaccess.com/marketing/marketing226.htm http://www.advancedaccess.com/marketing/marketing227.htm http://www.advancedaccess.com/marketing/marketing228.htm http://www.advancedaccess.com/marketing/marketing229.htm
April Fools!
And of course, who can forget our infamous April Fools Marketing Tips? This is the time of year when we love to remind everyone that it's ok to be a little silly. Our personal favorite is the 2006 April Fools joke about Daylight Savings Time. We even had a few of our own employees going for a minute there! http://www.advancedaccess.com/marketing/marketing286.htm
We are so thankful that you take the time to read our Weekly Marketing Tips. If you don't get a chance to read them very often, be sure to start checking them out. This is the number one way that we get the most current and important information out to you.
Thank you for your business and support...here's to 300 Marketing Tips and counting!
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Advanced Access
8101 East Kaiser Blvd, Suite 300 Anaheim, CA 92808
Toll Free: (866) 518-1571
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Email:
Support@AdvancedAccess.com
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http://www.AdvancedAccess.com