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Please feel free to forward these Marketing Tips to friends and family! If your friends are not subscribers to Advanced Access, they can sign up for our Weekly Marketing Tips RIGHT HERE. Be sure and check out past marketing tips! We have very valuable information and it's always important to go back and review once in a while! Did you get my message regarding how to read your Web Statistics? Here is the link if you missed it last week: www.advancedaccess.com/marketing/marketing30.htm Viral Marketing What IS Viral Marketing you ask? Def. A marketing technique in which some feature of a product or service encourages users to contact other people with information about the product or service, in effect turning users into free marketers. The way the product or service spreads through the popular mimics the behavior of a virus, hence the name. Source http://www.investorwords.com/v1.htm#viralmarketing One famous example of successful viral marketing is Hotmail that promotes its free service and its own advertisers' messages in every user's e-mail notes. Sites that serve an immediate need when they are first launched seem to get the kind of viral marketing known as buzz marketing. Everyone simply tells everyone else. Other 'buzz words' of viral marketing are:
or 'word of mouse' Producing a message with excellent content, offers, or an enticement for pass-along is what viral marketing is all about. One notable example in the real estate industry is Arizona Realtor Alice Held, who has become well known for the vast and timely content of both her web site and her e-mail marketing messages. These messages are extremely viral in nature, where many people are compelled to send them to other people, replicating them the same way a virus does. Sending email messages with special content is a relatively simple process once you devise what you want to feature your email about. Coming up this month is Valentine's Day. What new content are you planning on adding to your website this month? Consider for Valentine's Day adding a 'Free Report' of places to go for a romantic night out. Find new Internet websites to add to your Favorite Links and send out an email to all your current and past clients letting them know to visit your newly updated website For the month of March, think of St. Patrick's Day... There are various types of animations, ideas, e-cards, and links to related websites that you can find on the Internet to interest your prospective clients. REALTORŪs have a unique challenge when it comes to marketing. When you are only helping a client once every seven years or so, it is harder to retain client loyalty than it is for any other type of business. REALTORŪs have the need to grow their business by adding new customers all the time, but in the real estate industry, that may take years. More ideas to add individual content to your website: A. For upcoming Valentine's Day, add a link to your website that offers to download a screensaver that provides amusement and delight for your clients. Think about adding a message telling your prospective clients to RETURN for new fun and entertaining links that are coming soon. B. Laughable images or a amusing jokes that your prospective clients can enjoy. It helps when it relates in some way to your industry. Here are some jokes I found relating to real estate! Real Estate Jokes - The house is
only 5 minutes from shopping . . .if you've got an airplane. Source www.antion.com/humor/speakerhumor/realestate.htm . Links to find Clean Jokes C. Add links that appeal to your male and female visitors. Experiment with links in viral e-mails to well-liked sporting web sites such as football, basketball, golf, baseball, tennis and more. Also, try links such as www.ivillage.com, www.women.com, or www.msmoney.com. D. Freebies. Everyone loves something that's free... The Jelly Belly Jellybean Company has been giving away free samples for quite some time. Why do they do this? To make it clear to consumers why they should pay more for Jelly Belly brand products instead of buying other jelly beans for a reduced amount of money. The Jelly Belly Jellybean Company also hosts weekly contests and a tastebud club that will keep your visitors coming back for more. This is the information age, think about what information you can provide to your prospective clients that will make their life a little easier. The simple way to look at it is to think in terms of you, not me. The bottom line is that the message must be perceived as having value. 1. Borrow great ideas from other people. 2. Look for ways to combine two or more good ideas into something that appears fresh and new. 3. Look for good marketing ideas that are used in other places. Bring them to your industry or city. Advanced Access |
