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This is your Marketing Tip of the Week from Advanced Access! In our July newsletter we introduced some exciting new optional enhancements to your website: Local Partners and the Communications Center. In this week’s Marketing Tip, I am going to explain the advantages of and techniques you can use for Local Partners. Next week I am planning to cover our Communications Center and how it works. Local Partners is a program that allows you to create individual homepages for businesses in your area, or link to their personal web site. If the local business has a web site you can add an icon (small photo representing who/what they are) along with a short description of the business, and then link straight to their web site. If the business does not have a web site you can add an icon, short description, and the program will link to a separate page that describes the business and how they can help the consumer. The page will also list their address, phone number, and will include a contact page that will send them an email. If they do not have an email address, the contact form will go straight to you. You can then pass on the message to the business you are recommending. Local Partners allows you to start networking with the businesses in your neighborhood. Some examples of businesses to be included in your Local Partners page are:
Now you are wondering, "Why should I put these local businesses on my web site?" The following is a brief scenario with an example of how to successfully work with your Local Partners and receive fabulous results. The Scene: You’re walking into your local jewelry store.... You: “Hi there, I come here often to get my watch fixed and my jewelry cleaned. I really love your shop – you’ve always given me wonderful service.” Okay, so maybe he won't make a banner and fly it over his store with your personal domain name. But you can see where this is headed. The odds are pretty good that Mr. Store Owner will probably mention his new page to all his family members and tell them to check it out. You can also bet that he might mention it to the customers that walk into his store. Those customers might be looking to buy or sell a home in the near future. We’re talking EXPOSURE, EXPOSURE, EXPOSURE – the name of the game in Internet Marketing. If you already have the Local Partners program on your web site, simply login to your Virtual Office. Once you go into the program, all you need to do is type in the information Mr. Store Owner gave you. Do you have a scanner? Scan a picture from his brochure to put in his 'special' page. Have a digital camera? Go snap a picture with him waving in front of his store. The more excited you are about the fact Mr. Store Owner is going to have his personal page in your web site, the more he is going to brag about it to his family, friends and customers – people who may want to use YOUR real estate services. These are the special touches that will personalize your website. If you get excited about it, so will everyone else. Networking in this fashion will pay off in the long run with MORE exposure to your website, and MORE chances for advertising your real estate services to the public. Advanced Access |
