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More Than 76 Million Americans Are Considered Boomers

Advanced Access is pleased to announce that John Rottenbury, the leading disciple of Frank Lloyd Wright, is giving us permission to offer excerpts of his book, A Living Architecture - Frank Lloyd Wright and Taliesin Architects. The articles will give your clients an insight on a book that will provide outstanding architectural knowledge on design, sense of space, utilization of lighting and more. John Rottenbury started designing with Frank Lloyd Wright in 1940.

The content is cross-generational and applicable to any individual seeking a more creative, vibrant lifestyle. Boomers represent an affluent population explosion in the 50 plus range, a very attractive demographic audience for the real estate industry.

Why are Boomers a good target market for real estate professionals? 

Boomers are financially established, healthy and demanding individuals who will continue to redefine retirement. In retirement, they long for no debt or dependents, simplicity and a willingness to downsize, greater spiritual concerns, a national health care program.

Also, younger Boomers are twice as likely to want to live more extravagantly as retirees than they currently do, and are again twice as likely to believe technology is important in their homes.

Some survey highlights show that boomers overall have a median household income 35 percent to 53 percent greater than their parents and more had at least four years of college than ever before.

Whether they were "leading-edgers" or "last-wavers," the majority considered themselves zoomers, making their housing demands and desires significantly different from those of their parents.

Boomers also carry some old-fashioned ideas along with them, which can make them the "sandwich generation" -- those with children and parents living with them. Such households are growing, and 20 percent of leading-edgers believed their parents would live with them and 33 percent of last-wavers felt the same way. About 25 percent of both ends of the boom spectrum see their children or grandchildren living with them.

How will this Boomer Content Benefit my Internet Marketing Plan?

Including editorial specifically for boomers on your Web site should translate into more affluent clients returning to your site time and time again. This should result in more business for you.

Boomers Trivia

One is an incoming President, the other outgoing.

Another got his start as part of a 1970s pot-addled comedy duo, while another made a fortune and a name in commercial real estate.

One has come into her own, as a waif-like jumble of neurotic tendencies, while another landed in the late 1990s as the unlikely anti-hero of pro wrestling.

Yet they are all linked through serendipity, fate and the forces that shape generations.

Yes, George W. Bush, Bill Clinton, Cheech Marin, Donald Trump, Calista Flockhart as "Ally McBeal," and grappler "Stone Cold" Steve Austin might not have a lot in common.

But they just might bond via the bridge that connects them all; they're all baby-boomers, and for some, they're finally hitting that age -- 55 this year. More than 76 million Americans are considered boomers.

We can add Boomers Content to your Site!

Let me know if including this special content on your website interests you! We will set up your special button and link so this exciting new content package will be added to your Web site - at no charge to you.

Below are three different images that we can add onto your personal website:

      


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