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Please feel free to forward these Marketing Tips to friends and family! If your friends are not subscribers to Advanced Access, they can sign up for our Weekly Marketing Tips RIGHT HERE. Guestbook Proves to be a Powerful Lead Generation Tool! According to a survey sponsored by the California Association of REALTORS®, 50% of ALL home buyers look on the web FIRST before they ever contact a real estate professional. When a home buyer visits your site, why not make it easy for them to tell you who they are? An optional "pop-up" guestbook is less invasive than a mandatory sign-in form, and you can consider the visitors a good prospect for future email marketing. If your website visitor voluntarily signs a guestbook on your site, chances are they're serious buyers. Buddy Blake from Wilmington, S.C. has enjoyed great success with his "pop-up" guestbook "Advanced Access installed a pop up guestbook form that AUTOMATICALLY puts the visitor into my Intellicard database AND sends them an autorespond message from my Communication Center offering to send them a complete "home info package" if they would just email us their complete mailing address. Since doing so I am averaging at least 8 - 10 new signups per day and at least half are emailing their mailing address and phone number. What a great tool... especially when combined with the Intellicard program... just let the forms do it all..... Look No hands!!!!!" Buddy Blake To achieve this "pop-up" guestbook for Buddy's site, we set up a simple java script form in the programming of his website. In adding this java script, a special Guestbook will pop up when someone visits the main page of his website. After the visitors signs in to your guestbook, the information is automatically added to the Intellicards program, and Buddy has set up an autoresponder (through his Communications Center) so the visitor receives an immediate e-mail message. The result? A GREAT first impression, as the visitor is pleasantly surprised to receive a message from Buddy so quickly after filling out the information in his guestbook. Once you have been to the website and have seen this form pop up, the Guestbook will never be shown again to a repeating visitor. This way, potential clients won't be inconvenienced with pop-up windows every time they visit your website. Another option is setting up a mandatory Guestbook that prospects must fill in before being given access to your listings. Although a required guestbook is more invasive than an optional form, it will give you a record of each visitor who has viewed your listings so you may contact them in the future. "You would not believe the leads I'm getting Angie. The required form that they fill out before beginning the search on my site yields between 8 and 26 leads a day. This time of year in this resort area leads are few and far between. The last 3 weekends I've had 2-3 appointments each Saturday and Sunday. So far I have written 5 contracts resulting directly from my website. I've started a gold mine! I hired an assistant last week to do nothing but handle my email leads and buyer follow up. Just wanted to let you know. Thanks for all of your help!" - Rick Drumm "Thanks again for your help. Already, today I've had 3 emails from internet home shoppers." - Kevin Meaton Please feel free to contact me about how we might implement a guestbook to suit YOUR website! Advanced Access |
