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Please feel free to forward these Marketing Tips to friends and family! If your friends are not subscribers to Advanced Access, they can sign up for our Weekly Marketing Tips RIGHT HERE. Mother's Day Card for IntelliCard Users! We have a last minute addition to your Multimedia section of Intellicards! A Mother's Day card for May 13th to send to your mother! We are currently working on a Father's Day card for June and we will keep you updated. Here is a sample of the Mother's Day card, located in your IntelliCard program:
E-mail Functions! What is CC and BCC? When sending an email out to a client, did you ever want to 'copy' yourself on the email? This way you can store the email in a folder for future use. Did you ever feel the need to send it to other people as well? Know what your CC field on your email is! CC - Carbon Copy If you are sending out a joke to over ten people, you really wouldn't want to have other recipients view all those e-mail addresses, would you? Well, not unless they are all close friends and family, that is! What if you were discussing some important issues and wanted other people to know about them... but NOT tell the person you were emailing? Know what your BCC field is! BCC - Blind Carbon Copy E-mail programs have two similar fields. One is "cc" (carbon copy) and "bcc" (blind carbon copy). When sending a message to the list always put the email addresses in the "bcc" field if you don't want the address to be seen - NOT in the "cc" field! What is the most important goal in sending an email address? Your recipient should KNOW who is sending them mail! I can not stress how important it is to have your contact information on your emails. At least once a day we receive emails regarding changes for personal websites that do NOT have any contact information. In cases without contact information, we are left guessing by the email address who the sender may be. Put your name on your email! We are including an article below, written by Stephen Canale that outlines E-mail signatures and what to include. MAKING THE MOST OF E-MAIL SIGNATURES Today just about every email software or service allows you to apply an automatic "signature" message to each of your outgoing emails. Thoughtful use of this feature can build business. Poor use of a signature message can tarnish other's perceptions of your professionalism. Then again, too many e-mail users (based on messages I receive) are not using this feature at all and are missing out on a powerful business building tool altogether. Tips on creating and using an effective signature file. - First of all, the shorter the message, the better. If you provide too much information the recipient will be tempted to simply ignore it. - As a general rule, you should try to keep your signature message to four lines or less. - Special graphical arrangements should be avoided. While you may have managed to make the information look great in your email program, extra spaces, special fonts and even using color may result in a disastrous rendering in the recipient's email viewer. - Your signature must be highly relevant. It should contain just the most important information a recipient would want to see. - The information contained in your signature should be targeted to the average Internet user, as that's who will be reading it. Offline references such as fax numbers and street addresses are irrelevant in email communications. - Your signature should offer a compelling reason to contact your or to visit your web site. For example, my signature file contains the following: Stephen M. Canale - CRB, CRS, GRI, RAM Sign up for "Canale's Tips & Tricks" at: www.canale.com ~~~~~~~~~ In four lines, it tells anyone reading any message I send: - A little bit about me The only graphical manipulation I've used is the addition of one single blank line to create a little "white space" between the contact information and the reason to visit my web site. On the other hand, if I were still selling real estate full time, then my signature would need a few changes. For example: Stephen M. Canale - CRB, CRS, GRI, RAM ~~~~~~~~ In the same amount of space, I can achieve similar results by identifying what I do, where I do it, how to reach me and the fact that my site is probably worth visiting. By keeping it short, yet specific, I can almost be assured that it will be read. Additionally, if the reader is interested in real estate in my area, they will likely visit my site.
In addition to instructing GRI programs for a number of state associations, Stephen has spoken at hundreds of seminars in 40 states over the last several years; covering a variety of subjects relating to real estate, sales and technology. For seminar information or to subscribe to his "Technology Tips & Tricks" newsletter, visit: www.canale.com Advanced Access |
Stephen
M. Canale, CRB, CRS, GRI