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Are you Scaring Potential Clients Away?

The primary goal for your personal or office website should be to gain more exposure for your business and to meet potential clients online.  By offering up-to-the-minute featured listings, buyer and seller tips, school information and local area links, you are demonstrating to your potential clients that you are a valid source of information for the consumer. The longer your visitors stays in your website, the more likely they will be to contact you when they are ready to buy and/or sell real estate. In order to develop online relationships through your website, your online visitors should feel comfortable with you and at the same time, be able to trust you.

How will you persuade online consumers to feel they can and should trust you with the biggest move of their life?  Implementing a privacy policy on your website will be a small step in that direction!  

WHAT IS a privacy policy?

pri·va·cy (prv-s) n.

1.  
   1. The quality or condition of being secluded from the presence or view of others.
   2. The state of being free from unsanctioned intrusion: a person's right to privacy.
2. The state of being concealed; secrecy.

pol·i·cy¹ (pl-s)  n. pl. pol·i·cies

1. A plan or course of action, as of a government, political party, or business, intended to influence and determine decisions, actions, and other matters: American foreign policy; the company's personnel policy.
2.  
   1. A course of action, guiding principle, or procedure considered expedient, prudent, or advantageous: Honesty is the best policy.
   2. Prudence, shrewdness, or sagacity in practical matters.

Basically, a privacy policy will describe the type of customer information you collect on your website, and how you intend to use that information.

In plain English, you need to simply explain to your online consumers WHAT you intend to do with information that is passed along to you through your website. 

If a potential client fills out a 'Buyers Wish List' form through your website, what will you do with that information?  Your site visitors need to be assured that you will be using it for THEIR benefit only.  In modern society many consumers fear that the personal information they provide in contact forms across the Internet is "for sale to the highest bidder."  If you clearly state that you will not sell or give potential client information to outside sources your visitors will feel more secure about filling out the contact forms on your website.

"With the Privacy Wizard, it can take you as little as 30 minutes to create a privacy statement.  While we can't anticipate every condition that exists on your web site, or every new industry or government guideline, you will be able to return here and be informed of when and how to update your statements."

Once you have your privacy statement created and you have reviewed it with appropriate legal counsel, send it to your Account Executive and we will arrange to have it added to your website!  Although it sounds like a very simple detail, this will bring you one step closer in building solid relationships with your online visitors.

Advanced Access
8101 East Kaiser Blvd, Suite 300 Anaheim, CA 92808
Toll Free: (866) 518-1571
Monday - Friday, 7:00 am - 6:00 pm (Pacific)
Saturday & Sunday, 7:00 am - 4:00 pm (Pacific)
Email: Support@AdvancedAccess.com
Website: www.AdvancedAccess.com

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