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This is your Marketing Tip of the Week from Advanced Access! LookSmart is an important search engine to be aware of. To have your site listed in the LookSmart search engine, your site has to be reviewed by the LookSmart editors. Being listed in LookSmart is a very good thing. Why? LookSmart powers the search directories of MSN (Microsoft), Excite, AltaVista, and CNN.com reaching over 58 million consumers. You would potentially be reaching 4 of the Top 10 search engines from your listing in LookSmart. Sounds great, but there is one small problem. Recently, LookSmart decided that if you wish to have your site in their directory, there will be a one-time fee of $49.00. The site review will take place in approximately 8 weeks. (On March 6, 2001 the Basic Submit has gone up to $99.00. Please check LookSmart for current prices, or ask your Account Executive for more details.) If you do not wish to wait 8 weeks, you can purchase their Express Submit for a one-time payment of $199.00. You will have a guaranteed site review within 48 hours and your site will be listed in the most appropriate categories. It is up to you to decide if you wish to be listed in these places. You might already be listed in LookSmart. It would probably be a good idea to check the LookSmart directory before you sign up for their Express Submit service! We can not guarantee the results that you will receive from being listed in the LookSmart directory. We only want you to be aware of new procedures this search engine has instituted. If you do decide to pay the fee to be listed on LookSmart, your rankings on other search engines such as Google.com will give you a boost. Google.com uses a concept called "link popularity" to determine your rankings on its search engine. The more links you have on other websites, the higher you will be listed on their search engine. For more information and to sign up for their Basic or Express Submit, click here. I hope our weekly Marketing Tips have been helping you with your own marketing efforts. Here is an inspiring email from Sue Watson, a local REALTORŪ in Riverside, California. Read about how she used her voice mail to direct people to her website. "Thanks for all the NEAT tips! You are truly appreciated for all you do! We just opened escrow on a listing that came as a direct result of the "home value" form on my web site! I also have a "Visit my web site" message on my voice mail. A listing/sale lead I've been working on called for more information, went to my web site as a result of the message, and sent both the "dream home" and "home value" forms back. I'll be listing their home and my buyer's agent has been showing them property. Works for me!" Sue Watson Advanced Access
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