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Please feel free to forward these Marketing Tips to friends and family! If your friends are not subscribers to Advanced Access, they can sign up for our Weekly Marketing Tips RIGHT HERE. You're "Always
Available Online" Through It's quick - it's easy - and it's IMMEDIATE. These days "Instant Messenger" programs are more popular than ever. So, how can you capture the power of Instant Message communications to speak in "real time" to your website visitors? Actually, it's EASY! Simply use an Instant Messaging program such as AOL IM, Yahoo Messenger, or other online programs available to chat with your visitors. It's as simple as adding your IM Screen Name to the bottom of your contact information or e-mail signature. Adding this information will enable your potential clients to chat with you LIVE with questions regarding the buying and selling process. You can also easily converse with current clients regarding questions or concerns in their current transaction. Displaying your Internet Messaging Screen Name on your website will enable your prospects to see when you are available. It's instant gratification for your clients, and it shows visitors that you are skilled in modern Internet communications. Here's how Sheri Martindale shows her website visitors when she is online and available for a "chat session." When Sheri activates "Yahoo Messenger' on her computer, the icon on her website will automatically display an 'Online' status and invite people to chat with her. Please note this may not be available for all Instant Messenger services, or on all AA website styles. If you're interested, please contact your Account Executive directly. If there is a particular time when you are 'always' online, you might want to add an invitation to your website. You can say something like 'Chat with me LIVE between 4pm - 5pm EST'. You could also add this type of information onto your contact information at the bottom of your website and on your e-mail signature. An example of an e-mail signature would be: Joe Smith Chat with Me Live using AOL IM What's the downside to using Instant Messenger? Please be aware that in advertising your "IM" screen name you could receive unwelcome chat sessions. However, it is very easy to 'block' unwanted dialogue or to not 'accept' certain messages from people you don't know. When receiving this type of communication, you might want to post a general message indicating that you use this screen name for business only. Another option to use Instant Messenger would be to ask your potential clients if they have a screen name on Instant Messenger and see if they would like to be added to your 'friends' list. It's a powerful and enjoyable way to do business. Link Popularity Update Another effective website that has been around on the Internet for a few years is HomeSalez.com. This website is has a huge directory of real estate agent and brokers in which you may want to be included. Currently, HomeSalez.com has two programs for which you can register. The first program is to create an 'Agent Profile Page' within their website. This will enable you to post client properties free of charge in their website along with posting a profile page. The second program allows
you to add your website to their "Real Estate Top100 Program".
This is FREE to sign up! Remember, the reason link popularity is so significant in your Internet strategy is because it can dramatically increase traffic to your web site. Well-placed links are an excellent source of consistent and targeted traffic. And due to recent developments, they can even generate additional search engine traffic to your site. Click Here to Visit HomeSalez.com and Sign Up! Read the following from real estate professionals who are using Advanced Access' Marketing Tips to their advantage: "Thanks, Aron, you sure responded fast! I'm very pleased with this new site. it's as much and more than what was claimed by your sales people. My site with Advanced Access is so much better it's in another league. You're doing a tremendous job Aron." Terry Kjolseth "As you remember, my site was getting nowhere with search engines. I followed your advice, and went to work on the things you told me would help. In a matter of two weeks I have gone from being listed somewhere around 300-400 to 14 with Yahoo, Excite, Google, and others. I am getting mail and hearing from customers from Maine to Oregon to Louisiana. Right now I think you are about the greatest person on earth. I am very happy with Advanced Access and looking forward to having my web site with you for a long time!" Michael Casey Advanced Access |
