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Please feel free to forward these Marketing Tips to friends and family! If your friends are not subscribers to Advanced Access, they can sign up for our Weekly Marketing Tips RIGHT HERE. Search Engine Update The search engine industry continues to change every day, and we remain committed to keeping you updated with the latest news and ideas to maximize your presence on the Internet. Over the past year, many of the search engines are moving to paid placement models. Search engine submission is a part of the exceptional service you receive at Advanced Access. The submission process begins from the date you approve your site and we consider it "hosted." Initially, our sites are submitted to over 400 search engines with an automatic site submission program. We also hand submit your website to the Open Directory. Our automatic site submission program is an important part of your overall Internet Marketing plan. However, it's just the beginning of a TRULY effective web presence. Please be advised that in order to be listed in the special 'paid placement' search engines, you MUST submit your website and pay separate fees. We will guide you through the process of submitting your website to these different services. With some paid placement search engines, you are GUARANTEED your site will be listed under certain keywords of your choice. In many cases, you can choose exactly which position you would like to rank in certain areas. This concept guarantees that websites will show up for the correct keywords, making it easier on consumers to find what they need, and easier for website owners to be seen in front of their target audience. Many of our clients have had phenomenal success using paid placement search engines. Read below to find out the news on each individual search engine. Yahoo Yahoo is the web's most popular search service and has a well-deserved reputation for helping people find information easily. The secret to Yahoo's success is human beings. As the largest human-compiled guide to the web, Yahoo employs about 150 editors in an effort to categorize the web. Yahoo also supplements its results with those from Google. If a search fails to find a match within Yahoo's own listings, then matches from Google are displayed. Google matches also appear after all Yahoo matches have first been shown. Yahoo is the oldest major web site directory, having launched in late 1994. To have YOUR website reviewed by Yahoo, there is an annual $299.00 fee. For more information on getting into the Yahoo directory, please ask your Account Executive for more details, or click on the following link: docs.yahoo.com/info/suggest Also, have you noticed that Yahoo features 'Sponsored Listings' at the top of their search pages? You can now be listed #1 in Yahoo WITHOUT paying the $299.00 annual fee! To be listed in Yahoo's 'Sponsored' section, please read on about OverTure.... OverTure OverTure has one of the best Paid Placement services available on the Internet. We highly suggest signing up for this service. Companies can pay to be placed higher in the search engines. Open bidding on keywords and tight relevancy standards produce significant results. Bids for OverTure begin at only five cents ($0.05) per keyword. After paid results, Overture features Inktomi for their listings. Paid listings from OverTure also appear on other major search engines, including Yahoo, AltaVista, InfoSpace, AskJeeves, Lycos, MSN, HotBot and Netscape Search. Click Here to sign up for Overture, or ask your Account Executive for more details! LookSmart LookSmart recently introduced a change in their directory. Previously, LookSmart charged a one-time fee of $299.00 to be included in their database. They have now shifted to a model where most new listings in the commercial portions of its directory will be sold on a cost-per-click basis. Every time your site is clicked on, you will pay a fee of fifteen cents $0.15. You can set up realistic monthly budgets for this type of system. Unfortunately, LookSmart is also moving its past clients into this model as well. This means that if you were previously listed in the LookSmart directory, that listing will be disappearing shortly unless you sign up for this new service. Listings from LookSmart appear on MSN, AltaVista, Netscape, InfoSpace, CNN.com, and CNet. To learn more, please visit this link: listings.looksmart.com/?chan=llbb Inktomi With over one billion listings and 80 million searches per day Inktomi represents a huge portion of the Search Engine market. Used by two of the "top 4," including MSN and AOL, along with other heavy hitters such as HotBot, iWon, NBCi, GoTo.com, Anzwers, and others (over 50 in total) the immense size of Inktomi allows you to have a global presence with just one submission. We HIGHLY suggest submitting your website to Inktomi. It's very cost effective for a yearly fee of $39.95. For more details, please click on the following link: www.inktomi.com/products/web_search/submit.html GoogleAdds are gaining in popularity because Google is such a powerful search engine. They have also joined with AOL to show their advertising, which makes this a great opportunity. For
more information, please go to: AskJeeves/Teoma For $30.00 a year you can be included in
the AskJeeves/Teoma search engine. For more information please
visit: Link Popularity Update Real Estate Referral is a referral network for real estate professionals and businesses who specialize in real estate support services. This is FREE to sign up for and will generate a lot of reciprocal traffic on your website. The best thing about this web ring is that if you put on the special HTML code on your site from the past two weeks... you will be all set to sign up with Real Estate Referral! It will automatically add your information to your website from last week's addition to your website. Here's how to get started: Visit the link below: On the top right side there is a button that says 'Join this Ring'. You will need to create a login and password if you do not already have one. If you signed up for last week's web ring, just enter in your login and password to join. Once you have joined, you will need to send us the unique HTML code (if you did not send it to us last week) to add to your website. If you have any questions, please don't hesitate to contact your Account Executive. Read the following from real estate professionals who are using Advanced Access' Marketing Tips to their advantage: "Justin: I've been a customer of yours for over 2 years. During that time I NEVER had been called for any reason unless I generated the first call for some type of service. Well, I was totally blown away when Irma called me yesterday to introduce herself as my new accounts person ( I've had three other representatives no one ever called in this positive fashion). During our conversation she suggested several upgrades to my web site while at the same time making positive comments about my site in a very professional manner. She mentioned that the reason she was calling to inform me about the new feature I request was now up and working. It was so refreshing to hear this, frankly this was a problem I've always had with your company that your account representatives would not call or e-mail me in a timely fashion although I was working with a high tech company. Irma, is a asset to your company and should be praised by you for her professionalism even thought she is new but with a great attitude that only Irma shares with each customer. She deserves praise from me and a raise from you." Sincerely, Jim Churchill "Dear Chris, I saw that my website now has a guest sign in book as I requested. I already received a few inquiries. It's exciting. Hopefully out of twenty or so inquiries, there will be one genuine and good one someday. You are my life and business savor. Thank you so much. I wish I had you sooner as my account executive. But now I know I have an excellent one." Yuriko Shinohara "I just wanted everyone to know how helpful Jennifer Bouillon has been. When ever I had a question or need her help she is always there to help me...without a doubt. She has never makes me feel as though I am bothering her. There is always a smile in her voice. Thank you Jennifer!! You have made our site a beautiful success." Bridget Schoeffel "I love your weekly tips! And I get lots of positive comments about my new website. Loading my listings and accompanying pictures is so easy. Thanks again for all your help." Mary McLeod Advanced Access |
