June 2003 Newsletter
And what is so rare as a day
in June? Then, if ever, come perfect days;
Then Heaven tries earth if it be
in tune - and over it softly her warm ear lays.
- James Russell
Lowell
“Building our Family with Friends” Promotion
At Advanced Access, we like to think of
you - our valued clients - as part of our extended family. It was only a few years ago that we were a
small family business working out of our home.
Our family has grown much larger over the years - with about 20,000
members - and we would like to thank
you for your years of business and support with an exciting new promotion.
You
- our family - can now help us continue to grow by referring us to
friends who will benefit from a state-of-the-art website and innovative
marketing tools to help MAXIMIZE their Internet presence. Everyone’s a winner in our “Building our
Family with Friends” promotion.
A $100 Gift for the first Referral who
joins the Family
and a Drawing for Over $10,000 in Prizes
for each additional referral!
Here’s how it
works: Between now and September 1st,
2003, simply complete our online form to send us the name of your colleague
and/or friend who might be interested in our products and services for the real
estate industry. When the FIRST referral
purchases our products, YOU will be awarded a $100 FREE gift certificate
toward anything offered at GiftCertificates.com. For each additional referral, your name is
entered in our GRAND DRAWING for over $10,000 of prizes, AND if your
referral purchases our products you will receive a FREE month of hosting added
to your contract!
Your Friend Wins
too! During our “Building our Family with
Friends” promotion, we’re offering a special discount price on our web
products and services to the person you refer to us. All they have to do is tell our sales
representatives that YOU referred them, and they’ll receive the special price.*
It’s
EASY to be a winner in our contest, and there is NO limit to the number of
referrals you can send us. EACH TIME you
send us a referral your name will be entered in our GRAND DRAWING. The more referrals you send us - the more
chances you have to WIN!
Your $100.00 certificate to GiftCertificates.com allows you to choose from hundreds of gift categories, including Apparel, Beauty products, Spa Certificates, Entertainment, Hotels and Travel, Electronics, Dining, Sports products and MUCH more.
Our GRAND PRIZE
lineup includes over $10,000 worth of prizes, with the GRAND PRIZE being a
fabulous GEM CAR (Global Electric Motors) by Chrysler (Retail Price
$6,995.00.) Other prizes include an HP
Multimedia Notebook Computer, Sony Digital Cameras, and PALM m515s. Our drawing will be held on September 15,
2003 and the results will be posted on our website and announced in the
September Newsletter.
So don’t delay - fill out our referral form TODAY. You and your friend will both reap the rewards of our “Building our Family with Friends” promotion.
(Photo Copyright© Global Electric Motors,
LLC)
* Our online form
must be filled out in order to receive credit for the referral.
Two
AA Websites that WOW Win Awards in Florida
Congratulations
to two Advanced Access clients who were recognized recently as ‘Top Ten’ sites for both the Salesperson
and Company categories. The winners were
announced in Florida Realtor Magazine’s 4th Annual “Point, Click and Profit: Web Sites That
Wow!” Contest.
Placing second
in the Salesperson category was Louis Wery, Coldwell Banker Previews, from Longboat Key,
Finishing third
in the Company category was Equity Max, Inc. - located in Fort
Lauderdale,
Brad Emmer, founder of
Equity Max, Inc., reports "We are averaging 7500 hits monthly, the highest
it's ever been! The advertising and educational value provided by our Web site,
and its accompanying functionality have arguably been the single biggest factors
in fueling our growth over the past several years. There has never been an
easier or more cost and time effective method available to us for the purpose of
introducing people interactively to the real estate investment business than our
Web site. We thank Advanced Access, with their keen focus on the real estate
industry, for helping translate our creativity into effective, revenue-producing
cyber-tools and for being most accommodating over the years in helping to refine
and improve our Web presentation."
The criteria
for the awards was a combination of evaluating sites for unique features such as
clear focus, simple design which allows visitors to find what they want,
organization, and finally being “user friendly.”
How
has the Internet changed the way you do Business?
AA Clients Share Their
Thoughts in our Forum
One of the
latest subjects in our AA forums was introduced by Gregg Wiatt from
Some of our
clients had some interesting thoughts that reinforce the fact that the Internet
has truly revolutionized the real estate industry. Read on for some of their
opinions...
Geri Sonkin, from
Long Island, New
York, says, “The Internet
has had a profound impact on the way I do business. Because 65-70% of my business currently comes
from the Internet, I can be more selective in deciding which buyers to work
with. I used to spend my days driving people all over. I find the web consumer to be much easier to
work with (most of the time). They've already done a lot of the groundwork and
by the time they come out with me, they're ready to buy (or close to it).
I've had a
presence on the Internet for several years now. In the beginning, I was
attracting buyers, almost exclusively. At this point, I've started attracting
many sellers as well. I've picked up a number of listings from the web and
that's wonderful because they feel they know me before we even meet.”
Kristin Noll,
from Milwaukee, reports that the
Internet has streamlined her listing process.
She writes...
“I just got my
first completely on-line listing! I have
had many buyers from the internet, and my Home Value Form traffic was
increasing, but this is the first time a listing came from on-line.
The seller
filled out the Home Value Form, I e-mailed him a simple list of actives and
sales for the last 12 months. But I told him "If you would like a full marketing
and pricing strategy of your property, please contact me to arrange a viewing
and I will give you a report detailing the best way to get the highest price in
the least amount of time."
He said "I'll
be in town Friday at
Dan Hill,
from Scottsdale,
Wendy Pickard, from
Thousand Oaks, California, writes “The buyer in
my most recent transaction found my website indirectly but it was my website
that sold her on me. She looked on
Realtor.com first, fortunately for me I had just joined for a minimal fee. She
clicked on my AA website and liked what she saw. She said my site was
informative, full of information and I looked friendly and she felt I would be
great to work with. We looked at
property the next day, found a great home for her. Multiple offers of course!
but we got it!
I believe that
most of my business this year will come from my website. I'm working with
another buyer directly from my site. We are on our 3rd offer (again, multiple
offers) and we hope to get it this time!”
How has the Internet changed the way YOU do business? To share your thoughts, visit our forum and post your response. We invite you to check out the conversation, ask questions, learn more, and chat with your colleagues around the country. To see who's participating, log in to your virtual office and locate the banner at the bottom of the page.
Winners
of the ‘Most Impressive AA Website’ Contest
In our May newsletter, we announced the nominees for The Most
Impressive AA Website. The nominees were
submitted by contributors to our AA Forum.
Congratulations to all who participated in the contest - with hundreds of
votes submitted, it was a close race between all of the contenders. The people with the highest number of votes
are...
#1 - Dan Hill -
Phoenix,
#2 -
Debbie Ferrari - San Clemente,
#3
- Hanan Levin - Yorba Linda, CA
The three winners in the Most
Impressive AA Website contest have all worked hard on their link
popularity, MEGA content and unique features for the homebuyer and seller. In addition, they feel their participation in
our AA Forum sharing ideas with their peers helps them to further improve their
visibility on the Internet. The results
are higher rankings on the search engines and large numbers of unique visitors
each day. Congratulations to all the
winners!
“Just
the FACTS” About the Internet and Real Estate
- According to the NATIONAL ASSOCIATION OF REALTORS®
(NAR), real estate agents who use more sophisticated technology tools earn up to
75% more than typical agents who do not. The plain fact is simple: technology
helps REALTORS® excel!
- Internet Buyers increased in one year from
37% to 41%, signifying the comfort level with use of the Internet among
homebuyers nationwide. Interestingly enough, Traditional Buyers decreased from
63% to 59% in that same year!
- 72% of Internet Buyers found their home through a
real estate agent compared to only 63% of Traditional Buyers. In fact, the 37%
of Traditional Buyers who found their home on their own were more prone to visit
open houses (37%); drive around looking for "For Sale" signs (34%); and search
through newspapers ads (19%). These numbers along underscore the
importance of having a well-developed presence on the Internet for potential
homebuyers to locate, research, and utilize the entire home buying
process.
- Internet Buyers also spent 4.5 weeks investigating the market before contacting an agent; almost 3 weeks longer than the average of 1.8 weeks spent by the Traditional Buyers. Amazingly, the Traditional Buyer then spent 6.6 weeks looking for a home compared only 2 weeks for the Internet Buyer. At the same time, Internet Buyers saw significantly fewer homes (7.5 homes) in their home search than Traditional Buyers who saw about double at 15.2 homes.
The powerful statistics
above demonstrate that the Internet is not just “the wave of the future” - it’s here and NOW. Working with Internet savvy buyers and
sellers means you’ll have MORE prospects, and you will be spending LESS TIME
showing property to a MORE INFORMED audience.
That’s why it’s so important, if you’re not already doing so, to commit your time and resources to your
personal Internet Marketing program today.
Every week you receive a
marketing tip from us via e-mail. We’ve
seen PROOF that our clients who read their marketing tips and put them into use
are those with the greatest success on the Internet. We keep all of our marketing tips on the Advanced Access
website for your review, and invite you to take advantage of this valuable
resource.
Find
out all the news in our NEW Media/Press Room
We’re pleased to announce the addition of a new Media/Press Room on our Advanced Access website. We have provided this convenient page so that
you can read about the exciting news and developments that have taken place with
our company over the history of our service to our customers and clients.
On this page you’ll find an archival history
of our press releases, and also a complete listing of all our Monthly
Newsletters (past and present) that we distribute to you via e-mail.
Thanks to our new Director of Marketing and
Advertising,
Featured Employee of the Month
A charming personality with an instinctive gift for working with people, it's natural that Brandon would gravitate to customer service. Prior to coming to Advanced Access, Brandon worked for the Walt Disney Company in reservations and travel operations. He was also worked for Carnival Cruise Lines out of Miami, Florida, as a staff musician in the Broadway Show Orchestra and Shipboard Safety.
Brandon grew up in La Mirada, California and on various Caribbean Islands with a younger brother and sister. He graduated from La Mirada High School and Cal State Northridge as a jazz saxophone major.
In his free time a talented freelance musician (he plays sax, bass, and keyboards), Brandon is also a remix engineer, currently working on his own album. Not in a relationship at this time, Brandon likes to think of his musical equipment and over 600 albums as his "children."
Here's what some of our clients have to say about Brandon:
"I just had the most delightful rewarding and
helpful experience with Brandon you could ever imagine. He was so very courteous
in helping me evaluate my web site. I just can't even begin to describe how much
I liked his approach to making his customer (me) feel great. He must have real
Raving Fans. He is definitely a Keeper!"
- Greg L. Falconer GRI
CRS
"Outstanding customer service! I called support
and spoke with Brandon who "on the spot" tweaked my home page. I could have
logged into my virtual office to make the changes, but Brandon offered to assist
me immediately. Customer service like this is a lost art in this day and age.
The promotion of the level of service you provide on your site is very true. I
will definitely recommend your company to my peers."
- John F. Usher,
Realtor, Century 21 Desert Palm
"I want to take this opportunity to commend
Advanced Access for their outstanding customer service. I recently had what to
me was a serious problem with my domain name. Brandon not had a solution to my
problem but took the initiative to call the other company hosting my domain and
transfer it over to another company for me. I was at my wits end and ready to
give up and he came through like a knight in shining armor. He went way out of
his way to help me and then followed up with me the next day. Again thank you
for such gracious customer service reps. I am looking forward to another year
with Advanced Access."
- Judy Haley, Lake Havasu City, AZ
Well spoken and intellectual, Brandon is a talented communicator with a terrific sense of humor. Brandon's passion and enthusiasm for his work set him apart, and we're proud to work with him here at Advanced Access.
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