Advanced Access Blog

According to NAR, 2012 is shaping up to be one of the best years in real estate in a long time. Projected home sales are higher than they’ve been in years and as a real estate agent it’s definitely the perfect time of year to capitalize on that. With spring in full bloom and summer right around the corner, people are looking to upgrade their lives and their homes.

But you can’t just sit back and let the busy real estate season carry you into lead generation. You’ve got to play a role, too! And staying visible online is a great way to do that.

LinkedIn — If you haven’t gotten involved with LinkedIn yet, we highly recommend it. LinkedIn is a social network designed specifically for professionals just like you. Using LinkedIn, you can network with other real estate agents or professionals as well as promote your business to other users. On top of that, it also acts as a helpful advertising element. With LinkedIn’s recommendations feature, people can leave recommendations about you and your services right on your profile page so that anyone who finds you can see what great things other people have to say about you. Word of mouth is a powerful tool to get leads. Use it to your advantage with LinkedIn!

Facebook — No matter how you feel about Facebook, it’s probably here to stay, so you should get used to it. With over 800 million users, Facebook is clearly the leader in social media and more and more people are using Facebook for a variety of things, not just connecting with friends. People are using Facebook nowadays to search for all kinds of people, things, and services, including real estate. Try engaging with your followers and friends at least once each day. If you have a smartphone, a Facebook app makes this super easy. The more engaging you are, the more likely clients and prospects will be to engage with you. Another way to connect is through Homes Connect on Facebook. Homes Connect is Homes.com’s page for Real Estate Professionals like you. There, you can connect with other agents and Realtors as well as buyers and sellers. It’s a great place to get started!

Email Marketing — Compared to LinkedIn and Facebook, email marketing almost seems archaic. But it’s still a great way to communicate with clients and prospects. You can send out generic emails, if you’d prefer to send out a bunch at once, or you can always drop personal lines to people. Either way, staying in their inbox means you’re staying at the forefront of their minds, so that when they’re looking to buy or sell a home, they’ll think of you!

What are your favorite ways to stay visible?

As the busy real estate season kicks into high gear, you’re probably thinking of ways you can stand out among the rest of your competition and snag more leads.

Could utilizing the third dimension be your best bet? Possibly!

3D isn’t just for the big screen and home entertainment anymore. As of this month, 3D can be brought straight to you via your computer! YouTube is now offering the option for you to upload videos in 3D! Now, you can stand out against your competition quite literally with 3D video home tours.

Here’s how you do it:

> Upload the video in 1080p as usual.
> Click on the “Quality Settings” icon in the YouTube player (it looks like a little gear).
> Select “3D Viewing”.
> Slap on some 3D glasses and gawk away!

Yes, you’ve gotta have the 3D glasses. But that’s not so bad. Since 3D is becoming more popular by the day, there are several places you can find them. Try looking online for cheap ones (Amazon or 3D Glasses Online should do the trick).

Check out YouTube’s blog for more information.

What do you think? Is this something you’re willing to try? What are your thoughts?

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