Advanced Access Blog

We all have our careers, but at the end of the day most of us return to the comforts of home and enjoy the lives we lead outside of the daily 9 to 5.  Aside from enjoying time with our friends and family, many of us also indulge ourselves in various hobbies and activities.  Whether you collect stamps, hike, or practice the lost art of underwater basket weaving, you are probably missing out on a significant opportunity to gain inbound links to your website.  

In our technology driven world we now find a seemingly unlimited number of resources related to our hobbies and interests on the internet.  Many of us participate in forums, follow niche specific blogs, and frequent sites related to our hobbies and interests.  But rarely do we think of the great opportunity that presents itself through mixing business with pleasure.

Resources such as forums and blogs provide a means to share your real estate website through comments and thread posts.  Though your real estate site may be unrelated, it is not required to be subject specific when displaying your URL.  Bear in mind that these are the URL’s you are prompted to input when commenting on a blog or in a thread.  Many blogs and forums ask for your URL as part of your signature.  I am not suggesting that you visit your favorite hobby or interest site and start leaving comment spam filled with links to your real estate website.

Forums and other social mediums also provide a great opportunity for links.  Often these networks provide you with a profile page.  In most cases you are again given the option to display your website URL.  This is another great opportunity for an inbound link.  If you can customize the links, you can use keyword rich anchor text such as “Shamarie Real Estate” as the link.

This concept can be applied to a number of outside activities.  Do you sponsor a local sports team or group?  Do they have a website?  As part of the sponsorship, request a link to your website from their website.  Do you belong to any special groups or clubs?  If they have a website, ask for a link to your website from theirs, or suggest that they create a member profile page where you can display some information about yourself and provide your website URL.

The face of link building is ever changing and finding link resources can be a tedious task.  But sometimes potential resources are right in front of you, you’re just not seeing the opportunity

This entry was posted on Friday, April 25th, 2008 at 12:56 pm and is filed under Weekly Marketing Tips. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.