Advanced Access Blog

Are your competitors having great success from their website and other marketing efforts? Does it feel like everyone else has a piece of the pie and you’re going hungry for leads and business?

We all fall on hard times now and then, and the real estate market isn’t a land flowing with milk and honey right now, that’s for sure! But the rest of the movers and shakers out there aren’t just getting leads by the luck of the draw. They are in it to win it.

Are you doing everything you can to make your real estate website a success? Really?

This week on the Advanced Access Blog I have been talking about writing a whole lot. What does writing have to do with the success of your site? Everything.

If “content is king” why is it the last aspect of your site that gets attention? If you want people do take action on your site, why is the default “stock” verbiage still sitting on your website pages? Writing is the key to all that you intend to accomplish with your real estate website and your business as a whole. Words are the only way you can get someone to do what you want them to do - make contact. A picture may speak a thousand words, but even the best photo of the most amazing property in the world needs a description and information to go along with it.

What’s the reason you don’t write? Some common answers:

“I can’t write well”

That doesn’t matter. Write, even when it isn’t “good”. You talk to your clients all the time, you get business. Just type what you say and you’re good. Don’t over think it, that’s key.

“I don’t have time to write”

Yes you do. If you have time to say you have no time, you have time. I can almost guarantee you spend as much time spinning your wheels as it would take to actually write something for your site.

“I don’t want to write”

Well, that’s no problem - hire someone to write it for you. But you might want to think about the whole “give a man a fish and he eats for a day; teach a man to fish and he eats for a lifetime” thing. Sure hire someone to help (we can help) but know what’s getting created for your site; be involved, don’t leave it to fate.

“I don’t know what to write”

Whether you have writer’s block, you can’t think of an angle for a subject (or can’t think of a subject at all), you can still find something to write about. Even if you feel the subject is trivial, explore it. Don’t knock it till you try it. Write about the current market trend, a community event, a home tour, a great fixer-upper, current events… Still stumped? This Ultimate List of Content Ideas for REALTORS® is great!

Have you read all of this and still feel like you’re not getting anywhere? Don’t get frustrated or discouraged about how to get your site to work for you - we’re a phone call, email, or live chat away. We are your partner in this business investment; we can help you to realize your goals. You have the largest Support Team in the industry and we are here to help you make your site count.

Great websites aren’t born, they are made. You’ll get as much out of it as you put into it.

It isn’t luck. I promise.

Back to Advanced Access Marketing Tips Archive

This entry was posted on Friday, June 27th, 2008 at 3:46 pm and is filed under Blogging, Content, Weekly Marketing Tips. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Digg this