Featured Client of the Month – July 2008
July 25th, 2008 by AnnaLinda Zimmerman, GRI, e-PRO, SRES (http://www.LindaZimmerman.com)
AA: How has your real estate website impacted your business?
Linda Zimmerman: About 30 per cent of my business comes from my website.
AA: Share with us some information about a recent transaction that began as a result of your website.
Linda Zimmerman: I can share with you a bunch of transactions that are a result of the website.
I sold a condo last year to a woman who I had been emailing listings to for about 2 years. She had come in on the site, she had another agent who blew a deal for her and then she emailed me to show her some properties.
Another client emailed me about a specific property that was not my listing. They were a young couple looking for their first house together. I showed them the house. It was awful. Then I forgot about them. About 3 months later they emailed me that they wanted me to show them some houses. They had been going out on the weekends, had made an offer with another agent on a property that they didn’t get and they thought the agent wasn’t representing them properly. I sold them a terrific house in the hills within 4 months for over $1 million.
I don’t aggressively pursue the website clients in the beginning, since I think initially people are just testing the waters. But, the secret is to always stay in touch. If you give them enough info and respond quickly to their inquiries a relationship is established. I also have a good instinct for who is real and who is not. I’ve learned through the years what questions to ask in my emails and by the response or lack of I know what to do next.
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