Don’t fear change, Embrace it
August 30th, 2008 by Anna“If the facts don’t fit the theory, change the facts.”
- Albert Einstein
A lot of times changes can be scary. You can even be hoping for a change, ready to pounce on all that you think will benefit you when the change comes. And still, when it happens you wonder, am I ready?
The truth is, if we were ever really ready for change, it wouldn’t be as effective as it is.
If your website is not as effective as you would like it to be, maybe it is time for a change. Now, how many of you dislike change? Yeah, I know, me too! Here are some easy changes you can make to update and improve your internet presence.
When was the last time you changed your photo? Does it look like you took it at the prom? Update your photo to give a true representation of yourself - there’s a lot of wisdom you’ve gained since high school!
When was the last time you changed your content to reflect all of your current knowledge? Have you taken classes, earned new designations, etc.? Talk about it!
When was the last time you had time to read the Advanced Access Marketing Tip on a Friday?
Fridays are a crazy day. Sure many people in the “nine-to-five” see it as the kick off for the weekend… but what are weekends to real estate professionals? Saturdays and Sundays are often the real work days in this industry.
If you have reached a point in your career where you are able to take weekends off, then you are probably enjoying family activities. And most of you probably have both work and family commitments. Which means, Fridays are not the best day to send you helpful information and tips to help you make the most of your real estate website.
So we are also embracing change. We are going to begin sending our Weekly Marketing Tips on Wednesdays. This will be our last Friday Marketing Tip. Next week we will take a break in light of the Labor Day Holiday. Be on the lookout for our next tip on Wednesday September 10th.
Don’t forget to subscribe to our Marketing Tips in your RSS reader.
As a reminder, Advanced Access will be closed on Monday September 1st in honor of Labor Day.
Please enjoy a happy and safe holiday weekend.
Another thing to consider is the change in how people are interacting with real estate professionals online. It’s time for agents to really start considering blogging and using sites like Trulia.com to connect with potential buyers and sellers.
Your website alone isn’t going to cut it anymore. This isn’t to say that your website is useless; it just means that you need to consider more online ventures in tandem with your website.
Most agents aren’t taking advantage of this right now. So if you start now you’ll be ahead of the game when it becomes the norm. The real estate industry is evolving with the internet, and if you don’t keep up the competition is going to reap the benefits.
Mike Wilton
August 30th, 2008
That’s exactly right - this is why these posts don’t just focus on websites anymore…there’s more to it. But in a way, it’s easier - or it can be if people let it.
It is quite convenient to simply have a thought pop in your head and be able to just blog it, twitter it, or otherwise get it out there without some sort of drawn out process.
People are really looking for the most “here and now” info they can find. Not many people really want to spend all day driving from home to home to home trying to keep track of everything.
Anna
August 30th, 2008