Advanced Access Blog

Many of us have been communicating online for several years - others of us have only just begun using basic online tools. When you consider how long you’ve been using various forms of online communication as it relates to the span of your years, it is most likely just a drop in the bucket. My point is, it’s probably a newer experience for you than you may even realize.

I have spoken with many people who get overwhelmed by feeling inexperienced with the Internet and technology. The quickest way I have found to ease this apprehension is to remind them how good they are at all the other things they do in their business to be successful. Everything they need will come from this foundation. That’s what we’re going to do today - get over the “I don’t get it” hurdle with stuff that we do “get”.

Let’s forget the Internet altogether for a moment shall we? (I know, don’t faint, fan yourself or grab a cool drink, it’s going to be ok). But let’s just ignore the online world - pretend you are reading from an ancient manuscript book and let’s get down to business.

I am a potential client of yours who found you on the Inter- wait, we’re supposed to forget the Internet aren’t we? Well let’s not consider how I found you; I am magically in your office having a meeting because we have to ignore how I (and most clients) find you because that involves the Internet.

Ok… I’m in your office. What do you do then? Chances are you are going to be very comfortable answering all of my real estate questions, and you will not sit there worrying what to say to me. You will probably know of some properties on the market that will meet my needs, and you will even have plans forming for the sale of my home.

I appreciate all your assistance and have more questions about getting my home ready to sell. For example, I need to do some work on my home and need an honest contractor. Who can you recommend? I also need to ask if it’s a good idea to paint the house a darker color. Will that come out ok on photos? And, I almost forgot - what suggestions do you have for trying to “go green” a little bit to make my home more attractive to people?

That’s a lot of questions - and I’m sure you’ve heard all those and more. Sometimes, when you get the same question over and over you probably write down some answers and resources to help. Once it comes up enough you may even type up an info sheet for common topics to hand out to clients when they ask about those subjects. It’s a natural progression to having a streamlined business.

I’ve now left your office… you can finally get to work on your computer, which has an Internet connection. Oh that’s right, the Internet, let’s bring that back into the mix.

There are certain kinds of information that clients need which are universal - such as the questions I used in my example. And some which are less universal, but still common enough to be valuable. And what better place for this type of information than your real estate website?!

So what does the Internet and your website have to do with your business? Everything! Hopefully this helps paint a clearer picture for you about what to write about and why.

No magic, no special effects - just do what you do best.

This entry was posted on Wednesday, September 24th, 2008 at 4:20 pm and is filed under Weekly Marketing Tips. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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