Now is the time to publish!
October 17th, 2008 by AnnaOne of my favorite e-Newsletter writers, Michael Katz, just published a great article about writing and publishing content now, even though there are so many other things going on.
In the post, titled “3 Reasons to Publish Now“, Michael says that it is a mistake to think that with the election coming up, financial woes, and Halloween on its way in a couple of week that people don’t want another distraction. A distraction from you can be a breath of fresh air.
The 3 reasons he points out are:
1. There’s less competition.
2. Experts don’t sit on the sidelines.
3. Anything is better than watching the news.
Michael discusses our attention span for negative information and how to increase your visibility to your market during these times.
Please take a look at this brief, yet powerful article.
Michael’s bottom line?
The time to be visible, the time to be expert, the time to be upbeat, is when everybody else is not. In terms of publishing your E-Newsletter and marketing yourself as a leader in your industry, you couldn’t ask for a bigger opportunity than right now.
You are an expert in a field which has a great deal of news streaming to the masses. Take advantage of this time to be the expert who was consistantly there even in uncertain times. You will definitely want to be the real estate professional people look to once the upswing comes.
And don’t forget, not everyone is sitting around waiting… there is business to be had. Don’t count yourself out, go after it. Use your real estate website, blog, email marketing, and any other tools at your disposal to reach your market.
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